Ersilia Serafini, Executive Director

1. Ersilia Serafini, Executive Director ENERGY STAR PARTICIPANTS MEETING Friday, May 5, 2006

2. Table of Contents Clean Air Foundation Background Cool Shops: Energy Conservation for Small Business Sector and Program Overview Cool Shops History Current Program Elements Current Program Partners and Funders Case Studies Barriers and Challenge Solutions and Program Changes Program Next Steps

3. Clean Air Foundation: Our Mandate The Clean Air Foundation is a national not-for-profit organization, dedicated to developing, implementing and managing public engagement programs and other strategic approaches that lead to measurable emissions reductions to improve air quality and protect the climate.

4. Clean Air Foundation: Our Programs Energy Smarts: Canada-wide retail-based energy efficiency campaign, providing discounts and valuable information on energy efficient and clean air products. Mow Down Pollution: Canada’s only small-engine exchange program, focusing on retiring old gas lawnmowers and encouraging the purchase of cleaner alternatives. Cool Shops:Ontario-wide market transformation program for street-facing retailers, identifying and helping to implement in-store energy management practices to save on utility costs and improve environmental health. Car Heaven:Accelerating the retirement of older, higher polluting vehicles and promoting a shift to cleaner alternatives. Car donors receive a free tow and a charitable tax receipt from affiliated charities. Keep Cool:Canada’s first room air conditioner exchange program, using public awareness and financial incentives to encourage the retirement of old air conditioners and providing discounts for more efficient models. Switch Out: Encouraging and facilitating the responsible recovery of mercury automotive switches. Climate Air Connections: Ontario’s public education and outreach hub, linking activities and best practices related to air quality and climate change.

5. Cool ShopsEnergy Conservation for Small Business Sector Overview: small street–facing retail Increasing demand and cost of electricity = need energy conservation Small business sector extremely hard to reach, communicate with, and encourage change Language and cultural barriers Small business owner lack of time, money, resources Program Overview: Cool Shops program only program of its kind in Canada Commercial engagement campaign across Ontario Locally hired teams provide outreach, education, simple energy audits, access to free and discounted energy efficient products Program delivery May – August

6. Cool ShopsEnergy Conservation for Small Business History: • Launched at Greenest City (Toronto NGO) in 2000 • Started as a grassroots campaign to promote doors closed while running A/C in summer • Moved to Clean Air Foundation in 2004 in order to grow scope of program and expand across Ontario • 2004(Toronto) • promoted 3rd party delivery of full-scale energy audit ($95) in Toronto • resulted in low audit uptake – due to cost and large time investment • learned that program needs to be more turnkey • 2005(Toronto, Markham, Milton, Peterborough, Ottawa, London) • incorporated use of Palm Pilot technology to do instant, on-site energy audits (focused on lighting) and collect market research info • installed free CFLs to get instant savings and have immediate impact • resulted in greater program uptake (806MWh and 240 tonnes GHGs)

7. Cool ShopsEnergy Conservation for Small Business Current Program Elements: • Program delivery in 11 Ontario cities: • Toronto, Markham, Milton, Ottawa, Hamilton, St. Catharines, Sarnia,Woodstock, Kitchener, Cambridge, Waterloo • Rural Ontario Road Show • Program delivery involves: • Palm Pilot energy audits (data collection, market research) • Installation of 2 free CFLs and LED exit light bulb retrofit kit • Discounted energy efficient product offer sheet • Free marketing for participating businesses • Education on Time-of-Use electricity rates and Smart Meters • Provide as much targeted information as possible in the shortest amount of time

8. Cool ShopsEnergy Conservation for Small Business Current Program Partners/Funders: • Multi-sector partnership model most successful • Public Sector • Private Sector • Industry Associations • Other non-profit environmental groups • Large emphasis on utility funding for local program implementation

9. Cool ShopsEnergy Conservation for Small Business Media Launch Events: David Miller, City of Toronto Mayor at the 2004 Cool Shops program launch in Toronto Peter Love, Chief Energy Conservation Officer – Ontario Power Authority Conservation Bureau at the 2005 Cool Shops Program launch in Markham Donna Cansfield, Parliamentary Assistant to the Minister of Energy at the 2005 Cool Shops program launch in Toronto

10. Cool ShopsEnergy Conservation for Small Business Case Study #1: • Energy efficient upgrades/changes: • Switch to solar hot water heating • Energy efficient lighting T12 > T8 • Reduced natural gas consumption by 30% • Revenues grown 160% as customers actively choose the Beach Solar Laundromat due to its environmentally friendly energy initiatives • 2004 CCME Award Winner - Canadian Council of Ministers of the Environment as Best Small Business in Canada for Pollution Prevention and the Best Greenhouse Gas Emission Reduction project in Canada

11. Cool ShopsEnergy Conservation for Small Business Case Study #2: Rick Rabba (Rabba Fine Foods) and Donna Cansfield (Minister of Energy) at the 2005 media launch for Cool Shops Rabba congratulated at program media launch on their commitment to energy efficient upgrades 7 downtown Toronto locations completed full T8 lighting retrofits Saving over $10,000/yr. (combined) Stores which conduct significant energy efficient retrofits are promoted in their community and across the province for their participation

12. Cool ShopsEnergy Conservation for Small Business Barriers and Challenges: One of the hardest sectors to reach, communicate with, and encourage change Language and cultural differences Very little uptake of full scale energy audits (2004 program) Few businesses go on to purchase energy efficient products (1.5% uptake in 2005) Lack of building ownership by business owners (<30%) Split incentives High cost of significant retrofits Business owner lack of time, money, resources

13. Cool ShopsEnergy Conservation for Small Business Program Changes and Solutions: Turn findings into consequent changes for more success Multicultural outreach needed: Translate marketing and educational materials and hire multi-lingual program representatives Scale down energy audit for instant recommendations: Palm Pilot audits Increase instant energy savings from program: Install free CFLs and LED exit sign lights Increase chance of engaging decision maker/business owner: Pre-booking appointments Deliver more targeted recommendations in a shorter amount of time: Sub-sector specific solutions Continually adapt to needs of sector by adjusting program delivery

14. Cool ShopsEnergy Conservation for Small Business Next Steps: • Invest more time in follow-up activities • Encourage and facilitate larger retrofits > larger kW reductions • Increase multicultural outreach • Develop sub-sector specific solutions: • restaurants/foodservice, convenience/grocery, and retail/office • Expand program outside Ontario (ex. British Columbia) Focus Moving Forward: Continually evolve program to make it as easy as possiblefor businesses to participate

15. More Information: Ersilia SerafiniExecutive DirectorPh: 416.922.9038 x242 eserafini@cleanairfoundation.org Cara SweenyCool Shops Program ManagerPh: 416.922.9038 x257 csweeny@cleanairfoundation.org www.cleanairfoundation.orgwww.coolshops.ca