1 / 11

UT Arlington

UT Arlington . Intellectual Stimulation Guaranteed. Promoting Education An Advertising Plan. Goals: To relay a BIG message in little space with few words. To make a lasting impression on the target audience. To make people want to attend UT Arlington. . The message.

fauve
Download Presentation

UT Arlington

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UT Arlington Intellectual Stimulation Guaranteed.

  2. Promoting EducationAn Advertising Plan • Goals: • To relay a BIG message in little space with few words. • To make a lasting impression on the target audience. • To make people want to attend UT Arlington.

  3. The message • If you go to UT Arlington, you’ll learn all you wish to learn, and all you need to learn.

  4. Ad Placement • Billboards are the best way to implement this plan. • Magazines and newspapers • Social Media • TV and Radio

  5. The Ad itself • Billboards: Multiple billboards are lined up alongside the road. • First billboard poses an intellectual question (What’s the square root of 456987264?) • Second billboard poses another question in a more contemporary field of interest such as entertainment or fashion (Who is the richest entreprenuer in America?) • Third and final question is always the same question- What are dreams made of? • The fourth and final billboard simply says: The University of Texas at Arlington Go and Know (or “UT Arlington… Go and Know”)

  6. The Ad itself • Magazines: a small section of a page has a question on it (who was president in 1836?) • next page has another question on it (What is the average salary of a film producer?) • final page has a larger section that reads- What are dreams made of? • Every page has the UT Arlington logo on it. • The backside of the page that asks about dreams, is a full page ad that reads: UT Arlington Go and Know • Newspapers: a medium sized ad simply reads a question of the day. The question can be answered on the UT Arlington homepage. The ad will have the question of the day, then a link to the UT Arlington homepage that reads UT Arlington, Go and Know. Small ad, short and easy, cheap.

  7. The Ad itself • Social Media: The FB or Twitter etc… site will have a question of the day, as well as a forum of the day. That’s it. Simple. The end of every question or forum topic will read: UT Arlington Go and Know • There can also be promotional prizes given away to the first person to answer the daily question.

  8. The Ad itself • TV and Radio: These ads will be virtually identical with the exception of sight vs sound alone. • A confused person, student or parent, (or anyone really), starts asking a lot of questions. • Unlike the billboards with only three questions, there would be an overwhelming number of outrageous questions on a number of topics. • The last question should be What are dreams made of? Or How do I become successful? Something to the nature of achieving your goals. • After the questions are asked someone simply comes over to the confused individual and pats them on the shoulder and says “Whoa, I think I can help you. Check out this college.” • The confused person says… “UT Arlington?” • The helping individual says… “Go and Know” • Then there’s a brief classic advertisement. (radio- the announcer says a few words about visiting the webpage or calling for more information. TV- the logo appears large on the screen and the announcer says something about how to learn more about UTA.)

  9. What are dreams made of?

  10. UT Arlington Go and Know

  11. Britney Taylor 2011

More Related