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SURESH LULLA

Creativity Tools. Creativity Tools. Creativity and Entrepreneurship. SURESH LULLA. TiE Mumbai. “The entrepreneur upsets and disorganizes… a form of “creative destruction”. The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” J B Say.

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SURESH LULLA

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  1. Creativity Tools Creativity Tools Creativity and Entrepreneurship SURESH LULLA TiE Mumbai

  2. “The entrepreneur upsets and disorganizes… a form of “creative destruction”. The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” J B Say www.qimpro.com

  3. Continual quality improvement alone is not enough to ensure that the organization will survive and thrive in today’s very competitive marketplace. www.qimpro.com

  4. To thrive, organizations require dramatic change. Dramatic change is based on “revolutionary breakthrough ideas” that ensure market and quality leadership. A form of change based on “creative destruction”. www.qimpro.com

  5. Old Approach to Creativity • Few people considered creative • Breakthrough needed only in strategic areas • Engineers fix production and customer problems • Consultants hired to achieve breakthrough. With markets changing at a rapid pace such an approach no longer works. www.qimpro.com

  6. New Approach to Creativity • Breakthroughs needed in all areas • Involvement of all in creatively tackling challenges • Natural creativity in people must be harnessed • Common process for dramatic improvement. www.qimpro.com

  7. “The problem is often that our more rational, realistic or critical part (the left brain) quickly makes its argument and our creativity is suppressed, and may never be given proper consideration.” Edward de Bono www.qimpro.com

  8. What it means to be Creative? • Consistently producing a lot of ideas • Putting existing or new ideas together in different combinations • Breaking an idea down to take a fresh look at its parts • Making connections between topic at hand and seemingly unrelated facts. www.qimpro.com

  9. The Use of Creativity Tools • Reducing cost and waste • Develop new products and services • Resolving long standing customer complaints • Cutting down cycle time • Developing new processes or dramatic process improvements. www.qimpro.com

  10. Creativity Tools Enhance the Creativity Process by • Breaking peoples routine patterns of thinking • Consistently inspiring breakthrough ideas • Enhancing traditional brainstorming methods • Surfacing the creative potential of all employees • Turbo-charging continual improvement activities. www.qimpro.com

  11. Old Approach to Improvement Creativity Tools??? Management and Planning Tools Continual Improvement Quality Control Tools www.qimpro.com

  12. New Approach to Improvement Continual Improvement and Dramatic Breakthrough Management and Planning Tools Creativity Tools Quality Control Tools www.qimpro.com

  13. “Creativity, at the most basic level, is the process of generating many ideas. Innovation is the process of selecting/combining, refining, and turning the best creative idea(s) into reality. Both are equally important for organizations to be competitive.” Bob King GOAL/QPC www.qimpro.com

  14. Improvement • Structured approaches to quality improvement focus on identifying root causes • Assume good ideas and solutions will flow naturally • Team members come up with tried (and tired) solutions • Situations/problems need to be redefined with a entirely fresh approach. www.qimpro.com

  15. The Seven-Step Improvement Process • Select the problem and describe the improvement opportunity • Describe the current process surrounding the improvement opportunity • Describe all possible causes and agree on root cause • Develop an effective and workable solution • Implement the solution and process change • Review and evaluate the result of change • Reflect and act on learning. www.qimpro.com

  16. Adding the Creativity Tools to a Seven-Step Improvement Process Tools Key: - Fact Finding m - Idea Generation l - Idea Selection r Activity Network Diagram Cause and Effect Diagram Interrelationship Digraph Imaginary Brainstorming - Idea Implementation o Classic Brainstorming Brainwriting 6-3-5 Affinity Diagram Control Chart Gantt Chart Histogram Flowchart Steps 1 Select the problem l l m m r 2 Describe current m process l 3 Describe causes m l l l m m r 4 Develop solution(s) l l o o 5 Implement solution(s) m m o o 6 Review /evaluate m m o result(s) 7 Reflect/act on learnings l l l www.qimpro.com

  17. Adding the Creativity Tools to a Seven-Step Improvement Process Tools Key: - Fact Finding m - Idea Generation l Process Decision Programme Word Association/Analogies - Idea Selection Picture Assoc/Biotechniques r Nominal Group Technique Problem Reformulation Prioritization Matrices Knowledge Mapping Morphological Box Purpose Hierarchy Scatter Diagram Matrix Diagram - Idea Implementation o Tree Diagram Pareto Chart Radar Chart Run Chart TILMAG Chart Steps 1 Select the problem l l l m m r r r r 2 Describe current process l 3 Describe causes l l l l l m m m r 4 Develop solution(s) r r r o o o o 5 Implement solution(s) m o o o o 6 Review /evaluate result(s) m m m 7 Reflect/act on learnings o o r o www.qimpro.com

  18. Key Creativity Tools Imaginary Brainstorming Classic Brainstorming Picture Association Morphological Box TILMAG Problem Reformulation Brainwriting Steps Select Problem and process n n Describe current process n Describe causes n n n n n n Describe causes n n Develop Solutions Implement Solutions Review and Evaluate Results n n www.qimpro.com

  19. The Creativity Tools • Brainwriting 6-3-5 • Classic brainstorming • Imaginary brainstorming • Morphological box • Picture associations and biotechniques • Problem reformulation • TILMAG. www.qimpro.com

  20. Brainwriting 6-3-5 Brainwriting 6-3-5 provides teams with a method for generating and sharing ideas in writing, which differs from brainstorming where ideas are shared verbally. www.qimpro.com

  21. Classic Brainstorming This tool allows team members to pool their knowledge and creativity in an open, non-critical environment. Brainstorming discourages same-old-way thinking by creating more and more ideas that team members can build upon. www.qimpro.com

  22. Imaginary Brainstorming Imaginary Brainstorming is a tool that provides a team with an opportunity to step out of the real problem, generate ideas for a radically different yet related imaginary problem, and apply the new ideas that are generated to the real problem. www.qimpro.com

  23. Morphological Box Morphological Box helps teams to identify all practical solutions to a problem. Morphological Box presents an exhaustive picture of all the potential solutions to every essential part of the problem. www.qimpro.com

  24. Picture Associations and Biotechniques Picture Associations and Biotechniques moves teams that are trapped in traditional thinking by using pictures and examples from nature as a way to stimulate fresh perspectives and new solutions. www.qimpro.com

  25. Problem Reformulation Problem Reformulation is a method of looking at a system in which a problem exists and for picking an approach that promises the greatest effect with the smallest effort. www.qimpro.com

  26. TILMAG Through its structured and systematic approach, TILMAG helps a team to define ideal solutions for the problem at hand, create and explore associations based on paired combinations of ideal solution elements. www.qimpro.com

  27. X“What is the BEST approach to creativity?” ü“What method or combination of methods will move our thinking to unexplored territory?” www.qimpro.com

  28. Thank You www.qimpro.com college@qimpro.com www.qimpro.com

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