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Google Bomb

Google Bomb. By; Dekwan Cauldwell. Google Bomb.

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Google Bomb

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  1. Google Bomb By; Dekwan Cauldwell

  2. Google Bomb • Is intended to influence the ranking of particular pages in results returned by the Google search engine in order to increase the likelihood of people finding and clicking on selections in which the individual or other entity engaging in this practice is interested.

  3. Case 1 • On TV show Colbert report there was a humorous but still telling segment (watch here) about former Congressional Senator and Representative Rick Santorum (R-PA). The segment detailed the effects of Dan Savage’s appeal to readers and followers to “Google bomb” then U.S. Senator Santorum in 2003 as a response to some of Santorum’s comments about homosexuality. In April of 2003, the Senator made several controversial statements that essentially compared homosexual acts to bestiality and incest, and stated he believed such acts to be a threat to society and the institution of the family (read excerpts from the interview here). Savage, author of the sex advice column “Savage Love,” appealed to his readers to come up with a definition of “Santorum” to memorialize the Senator’s comments as an act of protest.

  4. Case 2 • At the end of 2000, we had the "Liv Tyler nude" incident, along with the more notorious search for an insulting slur that brought up the official George W. Bush campaign web if you have 1,000 pages all relevant textually for "liv tyler nude," then the one page that's actually developed links to it will probably get the edge over the others. Following on this, it's no real surprise to read in the Microcontent article below about someone manipulating links to get their friend to come up tops for "Talentless Hack" in Google or for a journalist to get ranked tops for his name.

  5. CASE 3 • That is what happened in the case of Sue Scheff, author of Google Bomb (HCI Books, 2009). In her book, co-authored with lawyer John W. Dozier, Sue tells the story of her victimization through serial defamatory attacks on the web that destroyed her professional career and trampled her personal reputation as well as her social life. Just by Googling her name, or that of her organization, countless people could mark her and her organization as evil entities, all because of false, malicious, and unchecked accusations (and even effusive abuse) made against her by someone who failed to use her for her own vested interests.

  6. Jew Bombing • The "Jew" Google bomb was a successful effort to demote an anti–Semitic Web site from the number one Page Rank resulting from a search of the term "Jew." This effort resulted in the promotion of the wikipedia.org definition of "Jew" (Wikipedia, 2005) to the number one position.

  7. Final thought • The Google bomb in a way is bad but I believe when you do one wrong thing in your that follows you for the rest and that’s totally unfair. Your shouldn’t equate to something bad every time someone Google's you.

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