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Turtle Tag Funds Transport, Tanks, & Technology at The Turtle Hospital

Turtle Tag Funds Transport, Tanks, & Technology at The Turtle Hospital. Presented by Richie Moretti Prepared by Jo Ellen Basile February 18, 2012. License Plate Grants Since 2002. 12 Grants Totaling $200,000. Funding Transport. Delivery of new ambulance from Niles Auto.

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Turtle Tag Funds Transport, Tanks, & Technology at The Turtle Hospital

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  1. Turtle Tag Funds Transport, Tanks, & Technology at The Turtle Hospital Presented by Richie Moretti Prepared by Jo Ellen Basile February 18, 2012

  2. License Plate Grants Since 2002 12 Grants Totaling $200,000

  3. Funding Transport Delivery of new ambulance from Niles Auto New and repaired ambulances parked along US 1

  4. Funding Transport • Fully equipped ambulance for medical emergencies • Peak times: 5 turtle calls per hour (rare) • Covering all of the Florida Keys, 120-mile island chain • Conducting outreach minimum 30 days per year • In addition, we visit schools and rest homes

  5. Main Pool: surrounded by ten 500-gallon tanks & five square dividable tanks Funding Tanks Annex: two 2,000-gallon, large turtle tanks & six 500-gallon tanks

  6. Funded purchase of 24 tanks since 2002 Economy of installation by our own staff Funding Tanks Divided tank Room for procedures in large tanks

  7. Emergency Grant • Hurricane Wilma tidal surge in October 2005. • $19,960.51 license plate emergency grant allowed quick restoration of facility. • No turtles were harmed (just lost for a few days).

  8. Blood analysis equipment allows in-house results as well as training & consultation. Funding Technology X-ray scanner allows the conversion of 25-year patient history into digital files.

  9. Funding Technology Customized ventilator allows adjusted intervals of .5 to 4 minutes. Extremely useful for long recovery times of sea turtles.

  10. Education Center Remodel Completed in September 2010 for $38,824.00.

  11. Promotion = More Sea Turtle Funding! • Signage • Press Releases • Newsletter Articles • Mentioned in Our Educational Program: 35,000+ participants per year average • Ambulance Parked on Busy US 1: One of Florida Keys’ most photographed icons

  12. News Coverage Example Newman PR Report Summary • Search: Turtle release, Sara, Turtle Hospital • Total Hits:143 • Total Audience Impressions:8,238,439 • Total Publicity Value:$372,953.47 • 1) Market: Nationally Televised [NT] • Date: 09/16/2011 Time: 5:00pm COVERAGE WENT INTERNATIONAL! Photos by Andy Newman, FL Keys News Bureau

  13. Thank You • Sea Turtle Conservancy (CCC) • Sponsored the license plate through the legislature • Designed the plate • Marketed it: one of Florida’s top 3 specialty tags • Sea Turtle Grants Committee • Conservancy Staff (Program Administrator Dan Evans) Charley stretches his flippers in his large rehab tank.

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