MG-850HD Product Introduction

1. MG-850HD Product Introduction

2. Business Concept Business concept DVD combo market situation iPod/ iPhone/ iPad market growth Business target Sales strategy Promotional materials Contents Product Introduction • Product concept • Target user • Key features • Specifications • Options

3. Business Concept • Expand home cinema market by cultivating potential users • Raise awareness of home cinema projectors • Establish and enhance Epson brand in association with home entertainment and sow the seeds of future market expansion of high-end home projectors • Develop new channels by using iPod as an intermediate

4. DVD Combo Market • Average 40k units per year (FY06 through FY10) have been sold • With the DVD combo products, Epson has established a new category of home cinema projectors and dominated this category • DVD is perceived as a rather old technology and is losing competitiveness • With MG-850HD, the aim is to recover from the drop in the DVD combo segment, and even expand the market by attracting iPod/ iPhone/ iPad users.

5. Potential MG-850HD users iPod/ iPhone/ iPad Market • The market of iPod/ iPhone/ iPad market is growing almost 20% each year • During FY10 (April 2010 to March 2011), 47 million iPods, 57 million iPhones and 19 million iPads were sold • This means that there are at least 123 millionpotential MG-850HD users around the world

6. Product Introduction

7. Product Concept Anyone – Plug, Dock and Play!! • Simple operation (Plug > Dock > Enjoy) Anywhere – Adapts to the environment • Adequate brightness and sound output • Flexible setup Anything (Any application) – Versatile • Variety of inputs and antitheft features  No complicated cabling nor setup required (quick & easy)  No dedicated room necessary  Doesn’t have to be in the middle of the room  Not just for watching movies

8. Target User • Male • Around 37 • Quick to catch on to hot new gadgets, and likes to show off to friends/family • Holds house parties • Interested in big screen entertainment, however… • does not want to go through complicated settings • wants to use it in multiple locations • wants to use it for multiple applications • does not want many cables running around the floor • does not want a lot of equipment and remote controllers in the room

9. Key Features Anyone – Plug, Dock and Play!! • Projector, stereo speakers and an iPod dock in one package • iPod dock • Stereo speakers Anywhere – Adapts to the environment • Handle • Keystone adjustment • High brightness • Color Mode (auto) • Stylish design Anything (any application) – Versatile • For education use • For SOHO use

10. One Package Anyone • No complicated cabling • No need to connect players, amplifier and speakers • Setup completed with just one power outlet

11. iPod dock Anyone • Dock an iPod and watch purchased/rented movies • On iPod touch 3.5” / iPad 9.7”  On MG-850HD 80” or over

12. iPod Dock Anyone • On screen • On screen menu for easy operation • Video output resolution • 480p/576p: iPod touch (2nd, 3rd and 4th gen), iPod nano (3rd, 4th and 5th gen), iPhone 4, iPhone 3GS, iPad, iPad2 • 480i/576i: iPod touch (1st gen), iPhone 3G, iPhone Videos > Music > Photos + More > Settings >

13. iPod Dock Anyone • Watch purchased/rented movies • Share private contents (photos, videos) • Listen to music without wasting lamp life • Give a presentation • Give a lesson using contents from iTunes U • Charge battery while enjoying the contents • Retractable docking station to protect the connector from wear and tear

14. Stereo Speakers Anyone • High power (10W x2) speakers built-in • No need for external speakers • 4 sound modes for better sound experience • Standard: Reproduces the source without equalizing • Vocal: Suited for microphone usage. • Music: Suited for listening to music. Cleaner Low/High frequency sound. • Movie: Suited for watching movies. Enhanced Low/High frequency sound.

15. Handle Anywhere • Take it to the desired location easily • Carry the unit with just one hand

16. Keystone Adjustment Anywhere • Auto vertical keystone adjustment • Gravity sensor detects movement and adjusts the vertical distortion automatically • Horizontal slide adjuster • Intuitive setting by simply sliding the keystone adjuster • Offset placement allows space in front of the screen (suited when playing Wii) Vertical keystone adjustment performs automatically. Slide the bar sideways to make the image square.

17. Crash!! High Color Light Output Anywhere • 2800lm is bright enough for enjoying a large screen image with ambient light • Can be used in any room, with no need for a dedicated dark room,

18. 100 - 300 lx 30 - 100 lx 0 - 30 lx 300 - lx Room brightly-lit with lighting equipments Dimly-lit room Pitch dark room Daytime room with outside light shielded Color Mode (auto) Anywhere • By sensing ambient light, the optimal color mode is selected automatically • Allows users to always enjoy a big screen at the best setting

19. Stylish Design Anywhere • Main unit • Harmonized with various kinds of AV equipment • iPod conscious design (silver accent) Horizontal keystone adjuster I/O terminals (with cover) Stereo speakers Quick release foot Handle Retractable iPod dock

20. Projector operation (low usage) Contents operation (high usage) Back lit area Stylish Design Anywhere • Remote controller • Unique and inviting design • Grouped and applied back light to buttons used frequently • Easy to find the desired button even in the dark

21. Features for professional applications Anything • High brightness • No need to turn off the lights, allowing users to take notes • Built-in 10W stereo speakers • No need for external speakers • Microphone input • Could be used to be heard to a bigger audience without straining voice • Handle • Cary it around to multiple locations Education SOHO Education SOHO Education SOHO Education SOHO

22. Features for professional applications Anything • Password protection • Use the iPod instead of inputting the password • No need to remember passwords or press buttons; just dock • Color mode • Preset color modes for business use • Ensures materials are always shown in the best color mode • USB-A slideshow • Play data saved in formats such as JPEG, PNG, GIF and BMP without a computer • No need to carry a heavy PC Education Education SOHO Education SOHO

23. Features for professional applications Anything • UD (3 in 1) • Transmit images, sound and page up/down with just one USB cable • Easy setup • Direct connection with ELPDC06 • Transmit images and supply power with just one USB cable • Easy setup Education SOHO Education

24. Key features Anyone – Plug, Dock and Play!! • iPod dock • Stereo speakers Anywhere – Accommodate to the environment • Handle • Keystone adjustment • High brightness • Color Mode (auto) • Stylish design Anything (any application) – Versatile • Antitheft • Color mode • USB Slideshow • USB Display 3 in 1 • ELPDC06  No complicated cabling nor setup required (easy & quick) • Take advantage of the fact that MG-850HD is a entirely new concept, and try new marketing approaches!  No dedicated room necessary  Not always in the middle of the room  Not just for watching movies