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Social Media Accessibility

Learn how to ensure access on social media platforms through enhanced accessibility features and tools. Discover ways to increase a11y and adhere to legal standards. Explore platform capabilities and workarounds to maximize inclusivity. Find helpful resources and DIY tools for closed captioning. Empower your social media presence with accessibility in mind.

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Social Media Accessibility

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  1. Social Media Accessibility Tips and Tricks to Ensure Access! http://bit.ly/socialmediaA11Y

  2. Why does social media accessibility (a11y) matter?

  3. Equality vs. Equity Image Source

  4. Removing Barriers Image Source

  5. Framing Accessibility

  6. Legal “...Accessibility - it’s not just a good idea; it’s the law.” David Minton & Stephen Pashby • Americans with Disabilities Act As Amended (ADAAA 2010) • Section 504 of the Rehabilitation Act of 1973

  7. Let’s Talk Social Media Platforms! What is each platform capable of and how can we work around each platform’s downfalls to increase a11y?

  8. Facebook • Allows for caption files to be uploaded. • Generates automated image descriptions. • Allows for alteration of image descriptions (on computers AND iPhones). • Allows for closed-caption services to integrate with “going LIVE”. Does NOT allow for descriptive links. Check out more on Facebook Accessibility.

  9. Instagram • Allows automated image descriptions. • Allows foralt text/image descriptions(but does not transfer to Facebook). • Allows for voice messages to be sent as audio clips (next slide). Does NOT allow for closed-caption services to integrate with “going LIVE”. Does NOT allow for caption files to be uploaded.

  10. Instagram Voice Messaging You can now send audio clips via Instagram Messaging. This can help people who struggle with typing, as well as anyone who wants to send something quickly!

  11. Twitter (@TwitterA11y) • Allows for alt text/image descriptions, built-in (you have to enable this in settings!) Does NOT allow for caption files to be uploaded. Does NOT generate automated image descriptions. Does NOT allow closed-caption services to integrate with “going LIVE”.

  12. LinkedIn • Allows for alt text/image descriptions (on computers and mobile web browsers, but NOT in the app). Does NOT allow for caption files to be uploaded. Does NOT generate automated image descriptions. Does NOT allow for CART services to integrate with “going LIVE”.

  13. What can we do for captioning? iOS users • Check out Clips! It is a free app. Android users • ?

  14. What’s the difference? Captions are usually positioned below the person who is speaking, and they include descriptions of sounds (such as gunshots or closing doors) and music. “Closed” captions are not visible until the viewer activates them. “Open” captions are always visible, such as subtitles on foreign videotapes. “Subtitles” are straight transcriptions or translations of the dialogue.

  15. Tools for DIY Closed Captioning • Youtube • WGBH’s “Cadet” • CADET License Agreement and Software Download • CADET User Group • CADET Help documents • Facebook • Clips(for iOS)

  16. Helpful Terms • [PIC] • [VIDEO] • [AUDIO] • [GIF] • [TRIGGER WARNING]

  17. Plain Language (plain language checklist) • Choose words that are common and easy to understand. • Avoid run-on sentences. Use clear, short sentences and paragraphs. • Write in the active voice instead of the passive voice. • Passive Voice: Applications for the job were submitted by 100 people. • Active Voice: 100 people submitted applications for the job.

  18. Representation

  19. Additional Resources • Government Toolkit for Social Media Accessibility Considerations • American Foundation for the Blind’s Social Media Accessibility Standards • Create Accessible Video, Audio, and Social Media (Section 508)

  20. Shovel the Ramp Image Source

  21. Connect with the ATC! atc@umass.edu www.it.umass.edu/assistive Instagram @umassatc Facebook @umassATC Twitter @Umass_ATC

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