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Customer Needs

Customer Needs . WALT Investigate how customer needs vary within the population WILF - ALL Decide whether a range of products meet your needs Describe why the products meet/ do not meet your needs Describe why it is important that a business knows who their customer is MOST

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Customer Needs

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  1. Customer Needs WALT Investigate how customer needs vary within the population WILF - ALL Decide whether a range of products meet your needs Describe why the products meet/ do not meet your needs Describe why it is important that a business knows who their customer is MOST Explain why the products meet/ do not meet your needs Explain why it is important that a business knows who their customer is SOME Recommend and explain a suitable customer type for a selected product. Justify your choice

  2. Starter Consider the following products (slides to follow) • Who would buy each product? • Where would you advertise? Why?

  3. Lipstick

  4. Nike Trainers

  5. Audi A3 Convertible

  6. Aftershave

  7. Car Insurance

  8. Fake Eyelashes

  9. Thornton's Chocolates

  10. Main Understanding Customer Needs 1.1 Customer needs are essential to starting a business. It is important that a business knows who their customer is before designing and producing a product to sell to the market.  Look at the products on the handout, do they meet your needs and why? Complete the table on the handout Extension activity provided

  11. Notes People have different needs. The population is NOT a homogeneous group. Businesses needs to know who their customer is and their needs before they produce a product.

  12. Homework Record in your journal Product – Nutty cereal • What would you need to know before producing and promoting this product? • Where would you distribute the product? • Where will you advertise it? Why?

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