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eMail Marketing Program Overview

eMail Marketing Program Overview. Cactus Sky has developed a Prospecting eMail marketing program designed to build brand awareness of C12 and introduce the Local Chair to Businesses in the target market.

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eMail Marketing Program Overview

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  1. eMail Marketing Program Overview Cactus Sky has developed a Prospecting eMail marketing program designed to build brand awareness of C12 and introduce the Local Chair to Businesses in the target market. The concept is to develop a relationship with the prospect by providing a Monthly Business Success Strategy (BSS), designed to help them, and as the relationship develops, engage them as a potential member.

  2. First Month Introductory eMail with the first BSS Second Month Monthly BSS email Invitation to event sent to the “Reads” Third Month* Monthly BSS email Marketing message email * Program continues monthly thereafter with a BSS and either an invitation to an event or a marketing message. Marketing Plan

  3. Open Rates are the percentage of people that opened the email (open/delivered). Read Rates are the percentage of people that had the email open far at least 5 seconds, which is the key amount of time to drive the message (read/delivered). Click through rates (CTR) are the percentage of people that clicked on a link in the email, that is, they clicked a link to go to the home page of a web site (click/delivered). Understanding the Data

  4. Build the Relationship Open rates over 8.7% Read rates nearly 5.3% CTR’s over 1.3%

  5. Focus and Target Open rates over 55% Read rates over 40% CTR’s nearly 5.5%

  6. Prospecting eMail sent after the 2nd Month. Generated a 5% Open Rate 3% Read Rate

  7. Value of Call to Action Invitations sent to people that read the emails generated over a 50% Read rate.

  8. Great Results

  9. In Sarasota, Don wanted to qualify the prospects before inviting them to a meeting. We decided to employ a Free Book offer, as a way to get a “better feel” for the prospects with a clear interest, as well as allowing us to gather more information about the prospect. Sarasota Results

  10. Free Book Offer to Further Qualify Prospects

  11. We requested the position/title and number of employees to further qualify the prospect.

  12. eMail Marketing is a Process Open rate – 10.65% Read rate – 7.34% CTR – 3%

  13. “Free Book Offer”

  14. Nearly 1,200 people Opened the email. Over 800 Read the email and offer 76 Clicked to the offer form 20 prospects completed the form to receive the book. Free Book Results

  15. Offers Boost Results

  16. Consistent Results

  17. Focused Message Ability to Measure Results Almost Immediately Build Brand Awareness Great Prospecting Tool Ability to reach the masses Value of eMail Marketing

  18. Access to Cactus Sky’s eMail Database eMail Addresses for Businesses and People All Over the Country Ability to Develop Effective Campaigns That Will Reach the Target Audience Value of Using Cactus Sky

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