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Flavor574 Concept

Flavor574 Concept. Brandon Erlacher Publisher The Elkhart Truth Blinder/LMA Revenue Summit May 20,2014. Today. Flavor574 Concept & Strategy Products Packaging & Pricing Next Steps. Concept & Strategy. Niche Content Play: Food Geographical boundaries (574) Strengths

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Flavor574 Concept

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  1. Flavor574 Concept Brandon Erlacher Publisher The Elkhart Truth Blinder/LMA Revenue Summit May 20,2014

  2. Today • Flavor574 • Concept & Strategy • Products • Packaging & Pricing • Next Steps

  3. Concept & Strategy • Niche Content Play: Food • Geographical boundaries (574) • Strengths • Build off of Elkharttruth.com and Radio reach • All food content originates with Flavor • SEO play • Same CMS • Leverage packaging across brands

  4. Concept & Strategy II • Have a dedicated seller, but also make packages available to media reps • User is first stakeholder. Quality content is key. Not advertorial. Evergreen content. Native is a win/win. • Staff includes a Project Manager who reports to Creative Services, dedicated seller and shared reporting resources with newsroom for those who are passionate • Trusted, local, independent contractors (correspondents) are used to create the native content

  5. 3 Content Types Sections • Native (Sponsored) • Journalist created • User-generated • Eat • Drink • Make

  6. Products

  7. Pricing Model (packages) • 6 Month packages (eat/drink, make, restaurant) • Radio and event packages are being built

  8. Next steps: • Native video (cooking shows) • Reverse publication to a subscriber list • Event Integration • Extend into new area codes that have traditional media support (i.e. Flavor260)

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