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CoGHS CONFERENCE

CoGHS CONFERENCE. “Working from the Inside, Out Phillip Ryan Managing Director Responsible Gaming Networks Melbourne, Australia. RESPONSIBLE GAMING NETWORKS. Focus. Working on the Inside Learnings Issues lifecycle & implications Government regulatory phases The new solution

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CoGHS CONFERENCE

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  1. CoGHS CONFERENCE “Working from the Inside, Out Phillip Ryan Managing Director Responsible Gaming Networks Melbourne, Australia RESPONSIBLE GAMING NETWORKS

  2. Focus • Working on the Inside • Learnings • Issues lifecycle & implications • Government regulatory phases • The new solution • Value chain exploitation • Player Protection Key • Victorian case study • Internet & iTV gambling RESPONSIBLE GAMING NETWORKS

  3. Working on the Inside • Executive General Manager, Corporate Affairs, Tattersall’s, 2001& 2002 • Operates half of the 27,500 Hotel and Clubs Poker machines across Victoria • Operates other national and international gambling licences • One of the ‘three demons’ of the Australian gaming industry – Tattersall’s, TABCORP, PBL. RESPONSIBLE GAMING NETWORKS

  4. Working on the Inside • Responsibilities • Member of the Executive Management Team • Government relations • Media management • Pressure group management • Community relations • Issues management • Employee communications • Corporate image • Monthly Board presentations RESPONSIBLE GAMING NETWORKS

  5. Learnings • Hold your ground • Create decoys • Slow down the opposition • Exploit the market • Nothing happens by accident RESPONSIBLE GAMING NETWORKS

  6. Learnings • Hold your ground • Create decoys • Slow down the opposition • Exploit the market • Nothing happens by accident • 20-year licences generate arrogance • Let the Government take the heat RESPONSIBLE GAMING NETWORKS

  7. Learnings • Hold your ground • Create decoys • Slow down the opposition • Exploit the market • Nothing happens by accident • 20-year licenses generate arrogance - safe • Let the Government take the heat • Business Model not sustainable RESPONSIBLE GAMING NETWORKS

  8. Issue Lifecycle & Responses Issue Lifecycle & Responses INTENSITY TIME RESPONSIBLE GAMING NETWORKS

  9. Issue Lifecycle & Responses Issue Lifecycle & Responses INTENSITY VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  10. Issue Lifecycle & Responses Issue Lifecycle & Responses INTENSITY MEDIA COVERAGE VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  11. Issue Lifecycle & Responses Issue Lifecycle & Responses INTENSITY PUBLIC DEBATES MEDIA COVERAGE VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  12. Issue Lifecycle & Responses Issue Lifecycle & Responses INTENSITY GOVERNMENT UNDER PRESSURE PUBLIC DEBATES MEDIA COVERAGE VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  13. Issue Lifecycle & Responses Issue Lifecycle & Responses INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE PUBLIC DEBATES MEDIA COVERAGE VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  14. Issue Lifecycle & Responses Issue Lifecycle & Responses INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE PUBLIC DEBATES MEDIA COVERAGE VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  15. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE PUBLIC DEBATES MEDIA COVERAGE VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  16. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT GOVERNMENT YIELDS INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE PUBLIC DEBATES MEDIA COVERAGE VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  17. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT GOVERNMENT YIELDS INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE PUBLIC DEBATES MEDIA COVERAGE VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  18. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT GOVERNMENT YIELDS INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE PUBLIC DEBATES MEDIA COVERAGE WA VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  19. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT GOVERNMENT YIELDS INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE PUBLIC DEBATES TAS MEDIA COVERAGE WA VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  20. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT GOVERNMENT YIELDS INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE NSW QLD PUBLIC DEBATES TAS MEDIA COVERAGE WA VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  21. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT GOVERNMENT YIELDS VIC, SA INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE NSW QLD PUBLIC DEBATES TAS MEDIA COVERAGE WA VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  22. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT GOVERNMENT YIELDS VIC, SA INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE NSW QLD PUBLIC DEBATES NZ TAS USA MEDIA COVERAGE WA VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  23. Issue Lifecycle & Responses Issue Lifecycle & Responses TIPPING POINT NOVA SCOTIA GOVERNMENT YIELDS VIC, SA INTENSITY GOVERNMENT PRIORITY GOVERNMENT UNDER PRESSURE NSW QLD PUBLIC DEBATES NZ TAS USA MEDIA COVERAGE WA VOCAL MINORITY TIME RESPONSIBLE GAMING NETWORKS

  24. Implications for Lobbying • Strategic Focus to Achieve Change • Sustained pressure required • Success is within reach in three major jurisdictions NOW! • Concentrate lobbying resources into these susceptible regions • Other jurisdictions will roll-over and follow very quickly • Leverage national and international opportunities • Share knowledge from the three jurisdictions with your local networks • Spread the news on the progress of global change with key local stakeholders (media, MPs etc) • Local education programs • Build lobbying programs around your own local lifecycle stage RESPONSIBLE GAMING NETWORKS

  25. Government Regulatory Phases • First Phase - Venues • Operating hours • Lights, clocks • Advertising • ATM access • No major impact • Second Phase - Machines • Bet limits, spin rates, number of machines, bank note acceptor limits etc • No major impact RESPONSIBLE GAMING NETWORKS

  26. The New Agenda • Third Wave of Reform – Pre-Commitment • Focus on player Pre-commitment limits • Player loss limits – daily, weekly, monthly, annual etc • Duration of play limits – hours per day, week etc. • Machines must stop when limits reached • Players initially set their own limits voluntarily • Players set limits away from the machines • Players carry an ID device connected to their limits in order to play (e.g. plastic card, smart card or some other smart technology) • Machines only operate using an ID device. • Machines still use coins and notes as usual

  27. Australian Context • Australian Ministerial Council on Gambling • Research Program on Pre-commitment • Analysis of Gambler Pre-Commitment Behaviour, June 2006 • Player Support for Pre-Commitment • 77% of Victorians support compulsory pre-commitment limits • 88% support voluntary pre-commitment limits • Stage 2 Tender just released last few weeks • Gaming machine designs which support/undermine pre-commitment • Venue activities/features which support/undermine pre-commitment RESPONSIBLE GAMING NETWORKS

  28. Australian Context • South Australia • Concerned about lack of national progress • Ministerial Working Party established November 2006 • Reporting this year on how to implement pre-commitment • Victoria • Current Gaming Industry Structure Review • Kirby Report October 2006 • “Support for exploiting the monitoring system to develop harm minimization measures” • “a universal system of pre-commitment will possibly be more effective than a range of other proposals for enhancing responsible gaming”

  29. Global Context • Global Leadership - Nova Scotia, Canada • Responsible Gaming Device (RGD) trial 2006 • Plastic Card with ‘voluntary’ capability to set limits • Trialled across two towns - Windsor & Mount Uniacke • Players required to use a card to play machines • News Report of trial • Recent tender for entire province issued April 2007 • Short listed companies in May 2007 • Final decision later this year RESPONSIBLE GAMING NETWORKS

  30. Nova Scotia Trial Findings • Significant database of player activities • Analysis now possible by independent researchers • Unfortunately some players ‘beat’ the system • Plastic cards shared amongst players • One third of players shared their card with someone else • Sharing of cards extended for up to a week • Card sharing increased with increased PG score • International Gaming Institute, University of Nevada, Las Vegas Report, February 2007 • Biometric ID solution required (fingerprint, facial etc) RESPONSIBLE GAMING NETWORKS

  31. Biometric Gaming Standards • Nevada Gaming Commission • Biometric technical standards established • Mobile Gaming System Policies • May 2006 • Two Factor authentication for player ID • Cryptographic protocols • Encryption algorithms

  32. Benefits of Pre-Commitment • Individual solutions for individual players • Set dollar loss limits • Set playing time limits • Ideal self exclusion • Integrate with problem gambling counsellors • A dynamic public policy solution • Players protected from value chain exploitation

  33. Player Exploitation Risks EGM PLAYER

  34. Player Exploitation Risks EGM PLAYER EXAMPLE CBC TV NEWS Report March 2007 Konami – 2 minutes - Update

  35. Pre-Commitment Protection EGM PLAYER

  36. Player Exploitation Risks PLAYER VENUE OPERATOR

  37. Player Exploitation Risks EXAMPLE CBC TV NEWS Report April 2007 Atlantic Lottery Corporation Agents 2 Mins - Update PLAYER VENUE OPERATOR

  38. Pre-Commitment Protection PLAYER VENUE OPERATOR

  39. Player Exploitation Risks PLAYER BANK

  40. Pre-Commitment Protection PLAYER BANK

  41. Value Chain Exploitation Risks RESPONSIBLE GAMING NETWORKS

  42. Dynamic Public Policy Solution RESPONSIBLE GAMING NETWORKS

  43. Learnings • The focus is moving to a third wave of reform • Pre-Commitment • Individual solutions for individual players • The vast majority of players support pre-commitment • Pre-commitment offers a dynamic public policy solution to avoid value chain exploitation from industry participants.

  44. Responsible Gaming Networks • Safety Net Solution • Pre-Commitment • Player Protection Key • Next Generation technology solution • Solution for all types of gambling • Solution for all channels of distribution • Integrated with problem gambling counselling

  45. Player Protection Key RESPONSIBLE GAMING NETWORKS

  46. Player Protection Key • Electronic Key – unique for each player • Plug-and-Play Device – no batteries • Connects directly into USB outlets • Eliminates need for a card reader • Massive storage capacity (8 Gigabytes) • One Key for all channels of distribution • Physical gaming machines, PCs, PDAs, interactive TVs. • One Key for all multiple forms of gambling • Slots/Poker machines, Wagering, Lotteries RESPONSIBLE GAMING NETWORKS

  47. Player Protection Key • Biometric identification of owner • Eliminates sharing of ID amongst players • On-board fingerprint scanner • On-board storage of biometrics • On-board storage of pre-commitment limits • On-board storage of all gambling activity • On-board microprocessor & data encryption • On-board multiple digital certificates • No charge to Player or the Government RESPONSIBLE GAMING NETWORKS

  48. Card Systems • Disadvantages of Cards • Cards can be easily copied/skimmed • Cards & PINs can be swapped between gamblers • Cards require an additional card reader • Cards have very limited storage capacity • Cards operate on proprietary standards • Cards limited to a single gambling provider’s network • Disadvantages of Smartcards • Smartcards use dangerous digital cash • Like using a credit card • KPMG Study for Australian Government 2002 RESPONSIBLE GAMING NETWORKS

  49. Learnings • “Smart technologies” provide a player tracking solution, not just “smartcards” • There is a new and improved product now available: • Player Protection Key

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