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Mastering Design Principles: Alignment, Balance, Contrast, Unity, Repetition, Space

Explore the six principles of design - Alignment, Balance, Contrast, Unity, Repetition, White Space - and learn how they enhance layouts. Discover examples and practical applications to improve your design skills.

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Mastering Design Principles: Alignment, Balance, Contrast, Unity, Repetition, Space

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  1. Principles of Design 1.02 Investigate design principles and elements.

  2. The Six Principles of Design • Alignment • Balance • Contrast • Proximity/Unity • Repetition/Consistency • White space

  3. Alignment • Alignment of elements in a pattern or grid. • Visual relationship between all of the elements in a layout, even if the elements are far apart. • View an example at http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  4. Symmetrical Balance • Elements of the design are centered or evenly divided both vertically and horizontally • View examples at:

  5. Asymmetrical Balance • Off-center alignment created with an odd or mismatched number of elements.

  6. Radial Balance • With radial designs the elements radiate from or swirl around in a circular or spiral path.

  7. Contrast • The use of big and small elements, black and white text, squares and circles • Adds emphasis to important information • Adds appeal • View an example athttp://www.alifetimeofcolor.com/main.taf?p=3,1,1,9

  8. Proximity/Unity • Grouping elements to demonstrate their relationship to each other. • Makes it easier for the reader to understand the relationships between elements. • Examples • Captions placed with the pictures they describe. • Images placed near the text they are depicting. • View an example athttp://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  9. Repetition/Consistency • Repeat some aspect of the design throughout the entire layout. • Aids navigation • Improves readability • Examples • Keying all side headings in the same typeface and color. • Using the same formatting for all bulleted lists throughout the publication. • View an example at http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  10. White Space • Negative or space empty of any color • Gives a design breathing room • Smoothes transition between elements • View an example at http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  11. Need to Know! • The Rule of Thirds, Visual Center, Grids are included in the Principles of Design PowerPoint, but are not part of the six principles. They were included here because they were only two slides, but they are separate concepts. 2.02 Investigate design principles and elements.

  12. 1 2 3 Grids Rule of Thirds Rule of Thirds and Grids • Rule of Thirds – Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds. • View an example at http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  13. Optical Center andZ-Pattern 1 2 3 Z Optical Center Z-Pattern • Optical Center – the spot the eye first sees when it encounters a page. • It is slightly above and to the right of the actual center of the page. • Place the most important design element here. • Z-Pattern – the patterneye follows when scanning a page. • Place important elements along theZ-pattern.

  14. 1.02 Activity • 1.02Principles of Design in Desktop Publishing Graphic Organizer (Journal) • May Use 1.02Principles of Design PowerPoint to complete activity. • Remember the rules for Journal Entries!

  15. 1.02 Principles of Design in Desktop Publishing Graphic Organizer • Directions: Define the following terms: • Alignment • Symmetrical • Balance • Radial • Contrast • Proximity/Unity • Repetition/Consistency • White Space

  16. 1.02 Activity • 1.02Rule of Thirds, Optical Center, Z-Pattern and Grids • May use the Internet for examples. • Create in PowerPoint!

  17. 1.02 Elements of Design • Located in netdocs • Create in PowerPoint

  18. 1.02 Activity • 1.02 In-Depth with Color Key (Journal) • Questions in Black or Blue Ink. • Answers in Red Ink.

  19. 1.02 In-Depth with Color • Directions: For this activity, you will use the Internet to examine color in-depth. Go to http://desktoppub.about.com/od/elements/l/aa_color.htm and answer the questions listed below. • Read the introduction to color. • http://desktoppub.about.com/od/elements/l/aa_color.htm

  20. 1.02 In-Depth with Color • Click on the link for Color Wheels • \http://desktoppub.about.com/od/howcolorworks/ss/Color-Basics-Desktop-Publishing.htm 1. What are the primary colors?

  21. 1.02 In-Depth with Color • Enter the link below for RGB Color & CMYK • http://desktoppub.about.com/od/howcolorworks/ss/Color-Basics-Desktop-Publishing_3.htm 2. How are colors shown on the computer monitor? 3. The amount of red, green, or blue in a color is known as: 4. RGB colors are translated digitally as:

  22. 1.02 In-Depth with Color • Visit the link below for CMYK Color to answer the following questions. • http://desktoppub.about.com/od/howcolorworks/ss/Color-Basics-Desktop-Publishing_4.htm 5. Which colors do CMYK represent? 6. CMYK colors are translated digitally as:

  23. 1.02 In-Depth with Color • Enter the link for Hue, tints, shades, saturation • http://desktoppub.about.com/od/howcolorworks/ss/Color-Basics-Desktop-Publishing_7.htm • 7. In a color wheel, color is referred to as a. Saturation b. Shade c. Tint d. Hue

  24. 1.02 In-Depth with Color 8. Complete the equation: Hue plus black equals ___________ 9. Complete the equations: Hue plus white equals __________ 10. To lighten a hue, add: • a. White • b. Black • c. Shade • d. Tint

  25. 1.02 In-Depth with Color 11. Light hues are called: a. White b. Black c. Shade d. Tint

  26. 1.02 In-Depth with Color • Enter the link for Fine-tuning Color Combinations • http://desktoppub.about.com/od/howcolorworks/ss/Color-Basics-Desktop-Publishing_9.htm

  27. 12. Describe how hues can be adjusted for a more positive effect. 13. How does paper selection affect color? 14. Which colors are calming? 15. Which colors are exciting? 16. Which colors are neutral?

  28. Useful Websites • http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm • http://www.alifetimeofcolor.com/main.taf?p=3,1,1,8 • http://desktoppub.about.com/od/elements/l/aa_lines1.htm • http://desktoppub.about.com/od/elements/l/aa_lines2.htm • http://desktoppub.about.com/od/elements/l/aa_lines3.htm • http://desktoppub.about.com/od/elements/l/aa_texture1.htm • http://desktoppub.about.com/od/elements/l/aa_texture2.htm • http://upload.wikimedia.org/wikipedia/commons/2/28/RGB_illumination.jpg • http://desktoppub.about.com/od/elements/l/aa_color3.htm • http://en.wikipedia.org/wiki/Cmyk • http://desktoppub.about.com/cs/color/a/symbolism.htm • http://en.wikipedia.org/wiki/File:Saturationdemo.png • http://www.ncsu.edu/scivis/lessons/colormodels/color_models2.html#saturation • http://desktoppub.about.com/od/elements/l/aa_color.htm

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