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A Latin American Publishing Opportunity in your Future ?

A Latin American Publishing Opportunity in your Future ?. Lund Mission since 1960. To place at the disposal of readers, advertisers and their agencies, specialized Latin American publications as effective, productive and professional as the best in the word. Lund Guarantee.

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A Latin American Publishing Opportunity in your Future ?

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  1. A Latin American Publishing Opportunity in your Future ?

  2. Lund Mission since 1960 To place at the disposal of readers, advertisers and their agencies, specialized Latin American publications as effective, productive and professional as the best in the word.

  3. Lund Guarantee In the important markets we serve: • More readership • More qualified executives • More measurable results • Less time Than any other option at your disposal today.

  4. Lund Group Today • 215 People • 129.037 Business info seekers • 2.505 Advertisers • 14.208 Advertisements • 5 Publishing companies (4 Brazil; 1 México) • 2 Int’l Sales Rep Companies (U.S.) • 1 Management/Service

  5. Supermercado Moderno (SM) Directory of Qualified Suppliers SM TOP FIVE • 22.818 Subscribers • 19.586 Super/Hiper Markets • 91.272 Readers Seminars Food / Equipment Manufacturers (Brazil)

  6. Noticiário de Equipamentos Industriais (NEI Brazil) Directory of Qualified Suppliers NEI TOP FIVE • 50.174 Subscribers • 34.077 Industrial Purchasing Locations • 200.696 Readers General Industry (Brazil)

  7. General Industry (Spanish Latin America) Noticiário de Equipos Industriales (NEI Spanish Latin America Online) • 39.017 Subscribers • 33.710 Industrial Purchasing Locations • 156.068 Readers

  8. GUIA NEI BRASIL (GNB) Leading Brazilian Industrial Suppliers • PRINT: 8.030 selected subscribers NEI • CD-ROM: 18.281 selected subscribers NEI • INTERNET: Worldwide Audience General Industry (Brazil)

  9. GUIA NEI MÉXICO (GNM) Leading Mexican Industrial Suppliers • CD-ROM: 14.000 NEI Mexico subscribers • INTERNET: Worldwide Audience General Industry (Mexico)

  10. Noticiário de Produtos Eletrônicos (NPE) • 17.028 Subscribers • 12.026 Electronics Purchasing Locations • 68.112 Readers • Advanced Reader Service Electronics Industry (Brazil)

  11. GUIA NPE • PRINT: 6.810 Selected Subscribers NPE • CD-ROM: 10.215 Selected Subscribers NPE • INTERNET: Worldwide Audience Electronics Industry (Brazil)

  12. Specialized Publishing Services Ltda. – Serpel • Human Resources • General Services • Manufacturing • Technology • Accounting • Finance

  13. Formal Structure Lund Group TL/Hearst Publications (Thomas/Lund-Hearst) Informa Publications (Lund) TL Publications (Thomas/Lund) TL Directories (Thomas/Lund) TL/Mexico (Thomas/Lund) Specialized Publishing Services Ltda. – Serpel (Lund) President’s Office

  14. Annual GDP Variation (Brazil) 15,0 10,0 5,0 0,0 -5,0 03 65 67 69 71 73 75 77 79 81 83 85 87 89 91 93 95 97 99 01

  15. Latin American Market • Over 20 million square kilometers • 500 million Consumers • Common Iberian heritage • 2 Languages • Two Trillion Dollar Economy • Hundred of thousands of Businesses

  16. Some Latin American Trends • Growing population • Political/Economic stabilization • Increasingly international outlook • Increasingly open markets • Increasingly competitive businesses • Moving toward Free Trade Area Americas (FTAA) • Critical region for global strategies

  17. BRAZIL • Largest Latin American Population • Largest Latin Internet Usage • Largest Share of Latin GDP • 83 % GDP Growth since ’95 • Largest Latin Stock of Foreign Direct Investiment • Third FDI Confidence Index • 2001 Imports US$ 56 Bi • US Exports to Brazil > to China

  18. MEXICO • Second Largest Latin American Population • Second Latin Internet Usage • Close Second Latin GDP • Annual GDP Growth 5% since ‘96 • Close Second FDI Host • Fifth FDI Confidence Index • Second Latin Auto Production

  19. • Latin Business readers: info to compete “How to” (best global practices) “What with” (best global sources) • Global business advertisers: Build awareness/preference new customers/markets Identify immediate business opportunities new customers/markets Increasing Needs of Latin Readers and Global Advertisers

  20. Careful identification/qualification of readers needing info (circ) Careful identification/fulfillment their info needs (edit) Careful identification appropriate delivery system/systems (distribution) Careful identification/coverage global advertisers/info partners (mktg/sales) World-class execution (management) Perseverance (appropriate financial strategy) Formula for Latin Publishing Success

  21. Lund Vision 2030 Where we want to go: • Readers (business information seekers) around the word; • Advertisers (business information-partners) around the word; • Information accessible thru diverse technologies; • Operational offices in key markets; • Headquarters in Latin America (Brazil)

  22. Licensing/royalty/technical assistance etc. Joint-venture/alliance Alone All-at-once Step-by-step Some Options to Consider

  23. Lessons from 40 years • Partnerships & Alliances • Most efficient • Most secure • Most successful

  24. Lund Game Plan • Fortify existing Management / Service Plataform • Identify Product / Technology opportunities existing markets • Identify Market opportunities existing products • Identify ideal Partners / Allies

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