1 / 10

COMOX VALLEY ECONOMIC DEVELOPMENT SOCIETY 2018 Spring Update Town of Comox May 9 , 2018

Explore highlights, statistics, and initiatives of the Comox Valley Economic Development Society's latest update. Discover the small business support programs, marketing campaigns, and upcoming events contributing to the region's economic growth.

felixc
Download Presentation

COMOX VALLEY ECONOMIC DEVELOPMENT SOCIETY 2018 Spring Update Town of Comox May 9 , 2018

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. COMOX VALLEY ECONOMIC DEVELOPMENT SOCIETY 2018 Spring Update Town of Comox May 9, 2018

  2. Small Business Support • Destination Marketing • Communications • BC Seafood Festival, Expo & Buyers Mission • 2018 Q1 Highlights • Economic Development Strategy 2017 Q4 Highlights

  3. SMALL BUSINESS / CLIENT SERVICES • Total Small Business Reach 823 • Information/Referrals Provided 75 • Individualized Business Plan Assistance 30 • Business Site Visits 43 • Workshops Hosted 16 (325 attendees) • Seafood Expo Registrants 350 • DOWNTOWN INTERACTIVE MAP • Current Opportunities Profiled13 • Developments Highlighted 42 • Unique Pageviews(partial year)935 • WEBSITE UNIQUE PAGEVIEWS • BusinessComoxValley.com7,574 • Events page 1,402 • Resources pages 3,164 • Start a business pages 895 • Contact us/Staff directory page 922 SMALL BUSINESS SUPPORT

  4. 2017 Visitor Centre True Visitors: +8% • 2017 Hotel Tax (MRDT): +14% • Grant and Private Sector Leveraging: $350k+ • WINTERFEST/AWESOME ALL WINTER CAMPAIGN: • Après events presented: 50 • Digital and Social Media Clicks: 71,581 • Unique Page Views: 20,185 • New Social Media Fans/Followers: 1,774 • TV Contest Entries: 9,963 • Jan. MRDT: 4%+ • BC SEAFOOD FESTIVAL: • Digital and Social Media Clicks: 91,148 • Unique Page Views: 159k • New Social Media Fans/Followers: 16k+ • TV Contest Entries: 9,500 • June MRDT: +19% DESTINATION MARKETING

  5. OUTDOOR CAMPAIGN: • Unique Page Views: 27,193 • Digital and Social Media Clicks: 9,848 • New Social Media Fans/Followers: 2,135 • Jul. – Sep. MRDT: +15% • TWO WHEELS / FARM CYCLE TOUR CAMPAIGN: • True Visitor Parties: 2,009 • Digital and Social Media Clicks: 8,700 • New Social Media Fans/Followers: 1,717 • Riders/Cyclists: 800 • MRDT: +46% DESTINATION MARKETING

  6. EARNED MEDIA & Communications Outreach • Earned Media: $1.5m+ • Local Government Presentations: 6 • BUSINESS AND INDUSTRY E-NEWS • New contact added to database 10,900+ • Tourism Industry 8 • Consumer 55 • Expo 19 • Business 16 • SOCIAL MEDIA • Social Media management platform & new user manual implemented • Twitter @ComoxValley followers: 2,232 (+5%) • Twitter @VIVisitorCentre followers: 15,786 (+46%) • Facebook CVEDS followers:1297 (+24%) • Facebook VIVisitorCentre followers: 2006 (+40%) • Instagram new followers 300+ COMMUNICATIONS

  7. FESTIVAL • Friday June 15: • New - Shucked! Canada’s Largest Oyster Bar Happy Hour • Gala Dinner • Saturday June 16 • Expanded - BC Seafood Festival Signature Weekend Day Events • New - Baked n’ Boiled! Kitchen Party Clam Bake • Live! Filberg Park Open-Air Concert  • Sunday June 17 • Bounty! A Brunch Seafood Cook-out • BC Seafood Festival Signature Weekend Day Events • EXPO • June 11 – 12 - Native Sons, Florence Filberg& Sid Theatre venues • Program Partners include; BC Salmon Farmers Association, BC Shellfish Growers Association, Fish Safe BC, Pacific Organic Salmon Association, Excel Career College, Ministry of Jobs, Trade & Technology, Ministry of Agriculture, Bioenterprise BC • International Buyers Reception - June 11 • International Buyers Delegation (est. 30-40) – Producer site tours, meetings and event attendance; June 11-16 BC SEAFOOD FESTIVAL & EXPO

  8. Export Navigator Program Renewed • Online Tech Database Tool Development • BC Seafood Festival, Expo, & Buyers Mission development • All Winter / WinterFest Campaign • Destination BC Cooperative Marketing Collaboration 2018 Q1 Highlights

  9. 5 YEAR ECONOMIC DEVELOPMENT STRATEGY • Process Considerations • Launch process in mid-2018 • Completion by March 31, 2019 • Strong focus on ag, tech & innovation • Definition of economic development • Update Appendix B • High level of collaboration & stakeholder • engagement • Appendix C - Strat Plan Process • Review of governance and further • integration with local government • i.e. new CVRD building ECONOMIC DEVELOPMENT STRATEGY

  10. THANK YOU & QUESTIONS • PRESENTATIONS AND UPDATES • LOCAL GOVERNMENT • April 10 Comox Valley Regional District • April 16 City of Courtenay • May 9 Town of Comox • May 24 CVEDS 2017 AGM – 40 Knots Vineyard and Estate Winery • Keynote Speakers; • Josie Osborne, Mayor of Tofino • Dr. Jonathan Page, Anandia Labs • SarbMund, Commissary Connect

More Related