New Jersey’s Clean Energy Program: Clean Power Choice Program

1. New Jersey’s Clean Energy Program: CleanPower Choice Program Program Overview & 2010 Plan for the REC Meeting September 23, 2009

2. CPC Program Stats as of 6/30/09 (EDC Data) • Enrollments: 14,473 • Energy Production Sold: 232,132 MWH *Enrollments & Energy Production Sold are less then 1% of the NJ customer base. Customer Account Lookup (CAL) • ~300 Total CAL Sign-ups to date • CAL enables the enrollment of customers at events and through direct mail.

3. History of Enrollments

4. History of Energy Sold (MWH)

5. Resources by Location NJ Green power sales by renewable resource NJ REC Resource for Energy Year 2008 RECs sourced from New Jersey represent 7% of the voluntary market and 9% of the compliance market for Class I RECs.

6. Benefit CPC brings to NJ • It is a voluntary option that allows customers to choose renewable energy. • It is the first step to get people to think about renewable energy, what it means to have clean power and potentially putting it on their house in the future. • People can participate in solar/ renewable green energy without doing anything to their own property. • It demonstrates New Jersey’s commitment to voluntary clean power markets.

7. New Jersey and CleanPower Choice • How can CPC support New Jersey’s goals to increase the use of new renewables and New Jersey based resources? • Require a min % of RECs be sourced from New Jersey. • CPMs could buy RECs from NJ developers of Wind & Biomass projects that are certified eligible for CPC.

8. Alternative Strategies/ Proposals for 2010 • Reduce Budget by modifying CPC Bill Insert to be more cost effective. • Consider shifting Certification & Verification of products from budget and have a third party such as Green-E take this over. • Expand on CPC awards and add a new award for CPC for purchasing NJ Based RECs • Connect CPMs with Developers of Wind & Biomass Projects • Have CPMs commit to goals for the program

9. Additional Materials • New Jersey CPC Program • National Markets • Comparison to other programs

10. 2010 Plan for CPC • Utilization of Bill Inserts as a main driver of the Program in 2010. (Consideration will be made to continue back to back spring bill insert.) • Additional drivers of the program will be the Customer Account Look up, along with other Clean Power Marketer campaigns and Community Partner initiatives. • Boost engagement of local New Jersey communities to support renewable energy through the Community Partners Initiative & Green New Jersey Resource Team. • Continue integration of CPC with broader energy initiatives; such as examining links to Community Renewables facilitated by potentialRPS rule change. • Connect with Commercial / Corporate Sector and use cross market to commercial customers

11. CleanPower Communities • Community Partners Initiative • 52communities • ~6,900CPC participant sign ups (through response cards to call center – does not include drops) • Green New Jersey Resource Team • 5 organizations • Information on CPC to be distributed at events

12. Clean Power Marketers • Sterling Planet, Inc. • Community Energy, Inc. • Green Mountain Energy Company

13. Comparison of CPC to Other NJCEP’s *Data from New Jersey’s Clean Energy Program Report Year-to-Date through 4th Quarter 2008http://www.njcleanenergy.com/files/file/Library/NJCEP4Q08RPT.pdf

14. Estimated green power sales by renewable energy source, 2008* Estimated Annual Green Power Sales by Customer Segment and Market Sector, 2008* (Millions of kWh) National Voluntary Green Power Market *Data from NREL: “Green Power Marketing in the United States: A Status Report (2008 Data)” Lori Bird, Claire Kreycik, Barry Friedman. Technical Report NREL/TP-6A2-64581 September 2009. http://www.nrel.gov/docs/fy09osti/46581.pdf

15. National Voluntary Green Power Market Comparison of voluntary and compliance markets for renewable energy, 2004-2008* *Data from NREL: “Green Power Marketing in the United States: A Status Report (2008 Data)” Lori Bird, Claire Kreycik, Barry Friedman. Technical Report NREL/TP-6A2-64581 September 2009. http://www.nrel.gov/docs/fy09osti/46581.pdf

16. Comparison of New Jersey to Other Programs • New Jersey: • Combined CPM Product Mix (EY 2008): 47.8% PJM Wind, 44.1% PJM Hydro, 7.8% PJM Land Fill Gas, and 0.3% New Jersey Solar • Launched: October 2005 • Total Residential & Non-Residential Participants as of December 31, 2008 = 14,456 • MHW Green power supplied since program inception to December 31, 2008 = 184,763.72 • Bill Inserts • 2005 to Present funded by the BPU and mailed two bill inserts a year, Spring and Fall. • National Grid Green-up Program • Product Mix: Wind, Small Hydro and Biomass • Launched: September 2002  • Total Residential & Non-Residential Participants as of December 31, 2008 = 12,066 • MWH of green power supplied since program inception to December, 2008 = 519,894,643 MWh • Bill Inserts • 2002 to 2006 funded by National Grid and mailed two bill inserts a year, Spring and Fall.  • 2007 to present, one bill insert (Fall), cost shared by the 4 green power marketers

17. Comparison of New Jersey to Other Programs (Continued…) • Connecticut: • 33% New England Hydro, 33% Regional Wind, 33% PJM Wind • Launched: April 2005 • Total Participants =22,000 MHW • Bill Inserts • 2005 to July 1, 2008 funded by the program and mailed two bill inserts a year • July 1, 2008 to present CPMs pay for the inserts and mail two two bill inserts a year • Pennsylvania: • PECO: 100% Pennsylvania Wind • Allegheny Power: 20% Pennsylvania 20% PJM, 60% MISO • Rhode Island: • National Grid: 30% New York Wind, 70% Hydro • Massachusetts: • Mass Electric: 30% New England Wind, 70% Hydro