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Advertising for RHA Basics

Advertising for RHA Basics. Who’s this guy presenting anyways?. Geoff Schwartz Director of Public Relations & Advertising Junior Communication Major, specializing in PR Email: Geoff@rha.msu.edu Office Phone: 355-8285. Ways to Advertise . The State News Table Tents Television Radio

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Advertising for RHA Basics

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  1. Advertising for RHABasics

  2. Who’s this guy presenting anyways? • Geoff Schwartz • Director of Public Relations & Advertising • Junior Communication Major, specializing in PR • Email: Geoff@rha.msu.edu • Office Phone: 355-8285

  3. Ways to Advertise • The State News • Table Tents • Television • Radio • The City Pulse • Mailbox Advertising • Listserv

  4. The State News • Primary campus-reaching advertising source • Reasonable prices, hits your demographic • Good relationship, good ads, short notice

  5. Table Tents • Best on-campus student reaching method • Week and a half notice • Good designs, good space, good exposure • Great to publicize upcoming group meetings, upcoming events, etc.

  6. Television • Large “coolness” factor • Expensive, but can be worth it • Only for large events, can be $200 and up to design the ad alone. • Don’t even ask me unless you’ve got your own budget 

  7. Radio • Expensive • “Coolness” Factor • Rarely used • Contact me if you’re interested

  8. Lansing City Pulse • Weeklong runs • Cost-effective • Targeted demographic • Not for everyone

  9. Mailbox Advertising • RHA is the only organization allowed to do mailbox advertising • Gets the word out to thousands • Problems with them actually reading it

  10. Listserv • Our mailing list • Hundreds of names • Readability, and reaches interested parties

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