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Advertising for Oprah

Advertising for Oprah. Jennifer Martin. http://www.oprah.com/dated/oprahshow/opra hshow_20080404. Main Line Animal Hospital. Non-profit organization Rescues and places abandoned and abused animals in safe homes

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Advertising for Oprah

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  1. Advertising for Oprah Jennifer Martin

  2. http://www.oprah.com/dated/oprahshow/opra hshow_20080404

  3. Main Line Animal Hospital • Non-profit organization • Rescues and places abandoned and abused animals in safe homes • Is fighting to improve conditions in puppy mills and educate the public about those conditions • Has five anti – mill billboards to create awareness

  4. What are puppy mills?

  5. “Getting on Oprah is like Winning the Lottery” • $50,000 to list ad on website, more expensive for an ad on the show • Advertising is selected by producers • $46 million viewers a week and broadcasted in 134 countries. • Rated number one talk show for 21 consecutive seasons

  6. So how did Main Line Animal Rescue get so lucky?

  7. They Bought a Billboard

  8. And it worked so well…

  9. References and Questions Main Line Animal Rescue. NotSoldSeparatly. 2008. http://www.mlar.org Mullman, Jeremy. Billboard Shout-Out Gets Through to Oprah. AdAge.com. Aug. 01 2008. http://adage.com/article?article_id=130070 Oprah.com. Harpo Productions, Inc. 2008. http://www.oprah.com

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