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d irect marketing

d irect marketing. Definition of direct marketing Is there a place for direct mail in a world of changing communication ? Fundamentals Tools available to you How can we help? A dealers perspective Summary. d irect marketing.

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d irect marketing

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  1. direct marketing • Definition of direct marketing • Is there a place for direct mail in a world of changing communication? • Fundamentals • Tools available to you • How can we help? • A dealers perspective • Summary

  2. direct marketing • Any promotional activity where a company communicates directly with a contact in order to prompt an action Direct mail Telesales Fieldsales Email Mobile marketing Direct response advertising

  3. Social Media • Content Marketing

  4. direct marketing • A typical B2B marketing budget

  5. Is there a place for direct mail in a world of changing communication? • Proven track record, 91% of dm opened in 2011 with 5% resulting in action • Marketers continue to use as cheaper, more targetted along with email • Customers still prefer printed brochures to find the right products before going online to order • Longer time to digest and flick through • No time constraints as with email • Keep your name visible on your customers/prospects desks when others have cut their marketing budgets • Reaching the right person most cost effectively and gaining measurable results!

  6. Fundamentals • Planning – objectives (smart) • Data • Targeting • The method of delivery • The Sales Letter • Follow up • Measurement

  7. summary • Balance approach to promoting products and services and incentivising a purchase • With adding value through sharing interesting, informative content ie newsletters, blogs etc • Plan your activity – take time out to sharpen your tools • Include others in the planning to get their input and enthusiasm! • Adapt what you are doing • Invest time in your data – if your message doesn’t get to the right person there is no point sending it!

  8. direct marketing available to you • Catalogues • Product Mailers • Press Releases • Social media • Email Marketing

  9. Examples of email marketing campaigns

  10. sharpen your tools!

  11. additional marketing support • Managed Services & Support • Planning sheets • Email Support • Press releases • Integra Website • Telephone Support

  12. marketing: a dealers perspective • Marketing Plan (the numbers) • Mailer & Telemarketing • Database Control • The time factor • Business Promotion • Direct business results

  13. marketing: a dealers perspective • Case study • Inprint Analysis Feature • Bespoke • Company Information/News • Mailer-Email link

  14. Thank you

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