1 / 15

Pet360 Media Solutions Fall/Winter 2013

Pet360 Media Solutions Fall/Winter 2013. Pet360 Media Solutions is Here For You… We’re building the largest and most qualified family of pet related sites on the web, allowing marketers to reach pet parents wherever and whenever they consume relevant pet content.

feoras
Download Presentation

Pet360 Media Solutions Fall/Winter 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pet360 Media Solutions Fall/Winter 2013

  2. Pet360 Media Solutions is Here For You… We’re building the largest and most qualified family of pet related sites on the web, allowing marketers to reach pet parents wherever and whenever they consume relevant pet content. We’ve been around since 1997. We reach more than 10 Million Unique Pet Parents monthly.* We serve 200 Million ad impressions monthly for pet brands nationwide** We’ve grown 154% year over year.* We can help you market to qualified Pet Parents. *Google Analytics October 2013 **DFP October 2013

  3. 96% Unduplicated Reach petMD - #1 Pet Health Site *Over 4.1MM Unique Users Monthly petMD is the leading online resource for pet health and wellness management dedicated to providing trusted information, interactive products, and services to people who have a passion for pets. • Pet360 Leads Customization • *304% Visitor Growth YOY Oct 2013 • Pet360.com is revolutionizing content consumption, creating a personalized pet-centric experience by integrating content, community and commerce to make pet parenting easier for users. PetFoodDirect – Since 1997 *67,000 Orders Shipped per Month We provide pet parents convenient online access to the widest variety of pet supplies possible. We offer 15,000+ products and growing, including the single largest offering of premium canned and dry pet food. *Google Analytics Oct 2013

  4. Why Pet360 Media is Different Content and commerce alignment drives brand lift Pet360 Media Solutions is using its reach, retail channels, and premier pet content properties to create the ultimate marketing platform for brands. Here’s how it works: ATTRACT Our family of sites, including petMD.com, reaches the full spectrum of pet owners. On Pet360.com, customers have a personal, customized relationship with us based on data they provide during registration. Each experience is unique ENGAGE We super serve them with only relevant content, product recommendations, news alerts, and medical information. Alignment with petMD, the #1 pet health resource online, is a crucial implied endorsement for brands. NUTURE Brands tap into this dynamic relationship with hyper-targeted ads, custom content, research and surveys, and CRM tactics. The sky is the limit, the focus is pin-point. CONVERT Pet360 helps brands build awareness, brand lift, and ultimately, purchase. Engaging content provides a 33% sales lift for A30-49* *comScore 2010

  5. Pet360 Media Traffic Ranking We continue to be the leader of the pack #1 overall in the pet category #1 overall, consumer facing pet content publishers.* Digital Pet Properties* comScore Ranking November 2013 Pet360 Media 3,337,000 Petsmart 2,459,000 Pawnation 2,293,000 Petco 1,947,000 Petsmart 1,897,000 *comScore, Sep 2013, Pet Content Creators, excluding adoption databases, curators, and brands

  6. Pet360 Media Continues to Grow #1 Pet Portfolio on the Web Today* 41% Mobile Traffic Percentage** 12,000+ Health Related Articles and Conditions 730,000+ Facebook Fans and Growing*** Demo 67% Female, 44% 75k+ HH income, 75% Own Pets OVER 154% GROWTH YEAR OVER YEAR* *comScore, October 2013 **Google Analytics October 2013 ***Facebook, October 2013 CHART – Google Analytics, September 2013

  7. Pet360 Media Solutions Whether you’re old or new, we can teach you new tricks We know that our qualified audience, and the experience we provide them, is only one piece of the marketing puzzle. It’s our mission to leverage the latest in digital technology and capability to help you maximize the return on your investment. Use us to reach the right audience, and do it in a way that will move the needle. Over 300% Higher CTR’s than the industry standard* Beyond Media Custom Editorial Solutions Portable Content Creation Printable Medical Pamphlets Symptom Checker Research & Surveys Co-registration Sampling petMD University BlogPaws Conference Package Inserts Ad Serving and Media High Impact Ads Hyper Targeting Search/Keyword Targeting eCommerce Play Scaling Opportunities Mobile Social Video Email/Newsletters petMD Widget *Proprietary Data vs. comScore 2011 survey

  8. Pet360 Media Solutions Sniff some examples of our powerful marketing tools High Impact Rich Media Custom Video Series Research and Surveys Mobile Web and Apps

  9. Display Advertising • 300% Higher vs. Industry Standard • Full Suite of Rich Media Capabilities • Hyper-targeting via 1st Party Data • On-the-fly optimization & reporting

  10. Pet360 Audience Extension • We reach the most pet parents, plain and simple • We’ve been in the industry for 16 years trying to find ways to better serve our customers. We know there’s a wide spectrum of pet parents out there who have different breeds, live in different parts of the country, and have different demographics. And they consume a wide variety of content, from cute pet pictures to trusted medical information on petMD. Wherever and whenever they are, so is Pet360. • Over 30 Sites and 200MM monthly impressions served Our O&O’s Our Network

  11. Shaping Social Media one amazing pet parent at a time BlogPaws programs amplify your marketing campaigns across the web via our hundreds of pet blogsand social media platforms. Our community is over 2,800 bloggers and growing! Market with pet parents, not at them. Pet bloggers and brands also look forward to our annual conference, which is the largest event of its kind. Leverage the opportunity to engage, educate and sample your brand to leading pet influencers and experts. We’ve Seen Success in Numbers 2.8k Community members and growing 550+Attendees in 2013; another sell out! 89%Consumers trust online product reviews 80% Buy based on blogger recommendation 96% CMO’s that look at social influence Source: MDG Advertising, Cone Trend June 2011

  12. Pet360 In-store Promotions Experts at Pet360 mobilize to create fun, engaging events that reach shoppers while they are at a crucial decision point – in the aisle Marketevents through geo-targeted digital media, local offline media and more Engagecustomers at the point of purchase with advice from petMD experts Drivesales through consultative marketing, store affinity, and trial. Buildstronger relationships stores owners and merchandise partners

  13. Pet360 Surveys and Research We reach pet parents. More specifically, we reach women who are the primary decision makers. Pet360 offers brands the opportunity to get to know these crucial consumers in a unique and special way – through 1st party proprietary surveys. We learn preferences, influences, joys and concerns directly from our own pet parenting consumers. Leverage this data to inform brand decisions and gain a competitive edge: Learn how your customers feel through Pet360 created white papers Gain a competitive edge through 1st party consumer feedback We crafteach survey with brand themes, topics, and interests in mind 97%find it important that a company has veterinarians on staff • 98%look at the pet food label for ingredients • 52%think animals need as much protein as possible • ACTUAL petMD SURVEY RESULTS; 2013 Survey

  14. The New petMD University Becoming a better pet parent can be seriously fun Helping our users become the best pet parents they can be is one of our favorite accomplishments. We know it takes work, dedication, and of course, a lot of love. With this in mind, we created petMD University, a fun, addicting way for user to learn more about pet care. • The average petMD University student is totally engaged: • Spends 9 minutes and 15 page views per visit • Views 6.32 pages per each visit – 68% higher than average • Stays on petMD for over 12 minutes each visit

  15. Pet360 Media Solutions Andrew Zucker andrew@pet360.com 212-549-6932 EVP & Chief Revenue Officer Ben Bergman ben@pet360.com 610-234-2379 Senior Sales Executive Phil Redgate predgate@pet360.com 212-549-6935 Senior Sales Executive Charles Arcella charlie@pet360.com 212-549-6933 Director, Marketing & Sales Development

More Related