1 / 11

Air Liquide in Middle East & Africa

Air Liquide in Middle East & Africa. 元 team. Facts & figures Middle East Africa Establishment strategy. Facts & figures. Air Liquide: a world leader Turnover: 12 billion 22% market share 43,000 people in 75 countries Financial specificities:

fergal
Download Presentation

Air Liquide in Middle East & Africa

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Air Liquide in Middle East & Africa 元 team

  2. Facts & figures • Middle East • Africa • Establishment strategy

  3. Facts & figures • Air Liquide: a world leader • Turnover: 12 billion • 22% market share • 43,000 people in 75 countries • Financial specificities: • 40% of shareholders are private • Capital intensive industry

  4. Facts & figures • The different trades of the company • Large industries > plants directly connected to pipes • Industrial customers > Sales of bottled gas and gas liquid • Healthcare > medical gas / therapy gas • Electronics > pure gases (semiconductor, photovoltaic) • Related activities > specialty chemicals, welding, diving,…

  5. Facts & figures • Main competitors: • Strengths and strategy: • Strong presence in Europe (especially Western Europe) • Strong presence in Asia (No. 2 in Japan) • Strategy: racing for new geographical areas and different fields.

  6. Middle East • Characteristics: • Low demography • High purchasing power • Oil & Gas oriented • Air Liquide’s development: • Mostly recent (last 10 years) • Based on large industries

  7. Africa • Characteristics: • High demography • Low purchasing power • Raw material oriented • Air Liquide’s development: • Historical zone (colonies) + recent development • Based on industrial customers and healthcare

  8. Establishment strategy • Air Liquide golden rules: • Be open, curious, travel, meet local people. • Have locals in the Board of Directors • Relationship with the IFRI, the Chamber of Commerce in Paris, embassies, missions economiques • Few expatriates • sets up gradually (easier to leave in necessary)

  9. Establishment strategy • Specific challenges • Electricity consumption • Local financial resources • Human resources • No need a lot of space

  10. Establishment strategy • Few failures: • Mexico: poor internal analysis + external condition (devaluation) • In other countries (Algeria, China, Iran, ...): threw out

  11. Thank you for your attention! Any questions? 元 team

More Related