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Online Advertising Models – By Small Business Resource Ltd

Online Advertising Models – By Small Business Resource Ltd. E-Mail Advertising. Unsolicited commercial e-mail (UCE or spam) Opt-in or solicited e-mail Ad supported e-mail HTML mail with banner ads Sponsoring e-mail discussion lists. Classified ads Banners Buttons Chat

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Online Advertising Models – By Small Business Resource Ltd

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  1. Online Advertising Models – By Small Business Resource Ltd

  2. E-Mail Advertising • Unsolicited commercial e-mail (UCE or spam) • Opt-in or solicited e-mail • Ad supported e-mail • HTML mail with banner ads • Sponsoring e-mail discussion lists

  3. Classified ads Banners Buttons Chat Associates programs Paid hyperlinks Content sponsorship Web site as advertisement Push technology Interstitials Web Advertising

  4. Pricing Online Ads • CPM--Cost per 1,000 impressions • Buys often require a minimum number of impressions (say, 50,000) • $5 to $85 CPM • CPC--Cost Per Click • Results oriented • Discounts brand and image building • Ad quality determines click through

  5. Pricing Online Ads • Flat Fee • Tied to period of time, not to impressions or click through • Examples: • Service directories (e.g., campground listing for $300 per year) • Some hypertext links • Premium placements on a site or search engine

  6. Pricing Online Ads • CPT--Cost Per Transaction • Pay only when the advertisement concludes in a sale • Higher commissions • Examples: • Amazon.com • Barnes and Noble • Microsoft

  7. Pricing Online Ads • CPM vs. CPC vs. Flat Fee vs. CPT: When should you use each method? • Flexibility is the key • What are your goals? • What are the industry trends? • Hybrids (e.g., CPM with a guaranteed click-through of, say, 2%)

  8. Reasons to join To get FREE marketing content To get free downloads To get discounts on our services To get access to our resource centre Many other Powerpoints in this series in the members area

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