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3.02

3.02 . Explain advertising media used in the sport/event industries. ADVERTISING MEDIA. Channels of communication: Print Advertising/Publications Broadcast Advertising Direct-Mail Advertising Online Advertising (3.04) Out-of-Home Advertising Specialty Advertising.

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3.02

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  1. 3.02 Explain advertising media used in the sport/event industries

  2. ADVERTISING MEDIA Channels of communication: • Print Advertising/Publications • Broadcast Advertising • Direct-Mail Advertising • Online Advertising (3.04) • Out-of-Home Advertising • Specialty Advertising

  3. PRINT ADVERTISING/PUBLICATIONS • PUBLICATIONS: Materials that are printed on a regular basis • NEWSPAPERS: • Coupon Ad • Sale Ad • Informational Ad • MAGAZINES: • Trade • Sports • Special Interest • Entertainment

  4. PRINT ADVERTISING/PUBLICATIONS

  5. BROADCAST MEDIA and ADVERTISING BROADCAST/ ELECTRONIC MEDIA BROADCAST ADVERTISING Forms of advertising on a Broadcast Media Radio Commercials Television Commercials Any visual or auditory form of communication using electronic technology • Radio • Television • Internet • (Pop-Up Ads, Email Ads, Social Media Ads, Banner Ads)

  6. BROADCAST MEDIA • BROADCASTING SPORTING EVENTS/GAMES (3.04) • Blackout Options: Broadcast of games instead of regular programming • Additional Broadcast Rights: Coach and Player interviews

  7. DIRECT MAIL(3.02/3.04) Advertising distributed directly to the potential consumer through the mail (Catalogs, Coupon Mailers, Offers and Sales) EFFECTIVE DIRECT-MAIL MARKETING CAMPAIGNS INCLUDE A CALL TO ACTION ENCOURAGING CUSTOMERS TO RESPOND

  8. OUT-OF-HOME MEDIA Messages that reaches the customer away from home (Billboards, Airplane banners, Stadium Signage, Bus Ads)

  9. SPECIALTY ADVERTISING Promotional messages on everyday items • Pens/Pencils • Coffee Mugs • Key Chains • Most Awkward Specialty Advertisements

  10. TRENDS IN ADVERTISING MEDIA • Social Media • Twitter and Facebook advertising • Advertising on sports uniforms • NBA just approved for 2012-13 season • Adapt promotional messages for International Markets • Need to know different cultures so not to offend • Example: Concert performers

  11. “You Do” • Create a list of print and broadcast media available in Charlotte • Radio, Newspapers, local Magazines, local TV stations • (List 2 of each of the above categories) • Identify the following: • How often are they published/broadcasted? • Who is the target audience? • List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1 • Create a visual with all of the above information • Be prepared to present your visual to the class

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