Unified Communication goes Mobile “…There is an application…”

1. Unified Communication goes Mobile“…There is an application…” Antoine Schnuriger February 2010 CSM3 - AM4

2. Objectives • Upon completion of this session, you will have • Better understanding of Mobilizing Unified Communication Solution • Argument against competitor solution • Argument to use Mobilizing UC to leverage Enterprise global offer • Presentation duration: 40 minutes

3. Agenda 1. Mobilizing Unified Communication 2. A great user experience 3. Silver bullets to fight competition 4. Meurthe and Moselle Habitat 4.1: Customer testimonial 4.2: Direct Touch Experience 4. My Instant Communicator Mobile Edition Demo tool presentation

4. 1. Mobilizing Unified Communication …It’s time to go…

5. Mobilizing Unified Communications: • Alcatel-Lucent Enterprise initiative to drive the Dynamic Enterprise strategy by extending Alcatel-Lucent Unified Communications services to mobile devices

6. Aggregate mobile workers to Dynamic Enterprise communication framework • Solution for Verticals: • Health care: To provide emergency staff with dual mode for seamless reachability • Finance and executive: BlackBerry users • Real-time communication services integrated with pushmail, agenda and contact • Complements business application • Education and Research with iPhone • Government for better service to citizen • Cross market segment solution

7. Dynamic Enterprise pain and concern with mobile workers 2&5 • Mobile user community: “Inside or aside” the enterprise communication framework? • “Multi-hop” nightmare? • IM and Presence for some of the community or for the whole working group? • Late on the confcall bridge or on time attendance? • International call at mobile call rate? • ROI measurement required but multiple billing/CDR sources nightmare? 5 1/2 Customer ? ? 1 4 3 ? 6 7 Event Notification (…too late…) +3315566555 65666 TG28 00:4:15 ? +3315566555 65666 TG28 00:4:15 +3315566555 65666 TG28 00:4:15

8. Mobilizing Unified Communications (UC): Services and solution components at a glance Enterprise-grade Telephony Services Unified Communications Services OmniTouch 8400 ICS OmniPCX Enterprise EMS One number Enterprise voice mail Telephony services Automatic Route Selection (ARS) Reverse call • Telephony presence • Instant Messaging • Media blending • Visual Voice Mail • Unified Call log • + MCE telephony services BICS* WiFi Cellular Supports a large range of device platforms Windows Mobile Nokia E Series Apple iPhone Android BlackBerry *Business Integrated Communication Server

9. 2. Mobilizing Unified Communication: A great user experience …Dream becomes reality….

10. Innovative OmniTouch Unified Communication 8400 ICS usages • “Unified Call Log” gathers every call from • Mobile • IP Touch • My Instant Communicator desktop User-centric (Windows Mobile Screenshot)

11. Innovatives OmniTouch Unified Communication 8400 ICS usages (2) • Unified Directory Access: • Makes corporate directory contacts available • Call by name from your Mobile • Click to call from enterprise directory Click to call Corporate directory LDAP Personal contacts MIC mobile edition for Windows Mobile

12. Visual voice mail from BlackBerry Save time and money when accessing your voice mail Choose the most urgent message to listen to Drive your enterprise voice mail box from your Mobile The Boss!!!!! Extends OmniTouch 8400 Instant Communication Suites to your Mobile (3)

13. Sab Granhr My Company USA Mobility Manager Notification Work: 5778 Mobile: +1 6547933387 Email: sab.granhr@mycompany.com Sarah Miller-Johansson Started today 3:13p Send an instant message Group Chat Leave a voice message Me: hi Sarah need urgently to talk with u and John about pricing Add to my contacts Sarah Miller-Johansson: in a quarter On the phone But can get an IM Me: ok fine let me know when available Sarah Miller-Johansson: ready now Ok, let’s start the call| Extends OmniTouch 8400 Instant Communication Suites to your Mobile: Instant Messaging from Blackberry (4) • Instant Message from Instant Communication Suite: • BlackBerry “ambiance” • Group chat • Media blending • Presence • From and to any ICS user PREVIEW Future implementation may differ

14. One number leveraged with Dual Mode • Fact: 28% of users are forwarding their office fixed phone to cellular • Cellular coms are offloaded to Enterprise WiFi • Leverages campus WiFi network • Landline tarif for int’l calls from mobile • Seamless WiFi to cell handoff • User transparency makes feature effective • Benefit: • Immediate cost reduction on cellular communication • Leverages converged WiFi solution • Cross sales with OmniAccess WLAN solution Seamless handoff Cellular Instant Communication Suite EMS SIP OmniPCX Enterprise User-centric Nokia E Series only

15. OmniTouch 8400 ICS OmniPCX Enterprise Remote extension Web Services Cellular Network Data Voice My Instant Communicator, Instant Communication Suite and OmniPCX Enterprise: resilience • Unique automatic fallback • In case of data link loss • Cellular 3G to 2.x G network fallback) • Mobile worker remains available at least for voice • My Cellular Extension level of service  • Takes benefit from the OmniPCX Enterprise resilience • Spatial duplication, Passive Communication Server…

16. 3. Silver bullets to fight competition Who’s Afraid of the Big Bad Wolf… ?

17. Competition analysis based on facts • Opportunity to compare various vendor solutions in the same virtual customer case: • “Integrating Mobility and Unified Communication,” DBrn Voicecon, November 2009 • Vendor products should be available on US market by Nov 2009 • What did we discover? • Avaya, Aastra, NEC, Siemens: Dedicated supplementary server(s) for dual mode (front-end approach) • Cisco and Siemens: Dual mode means dual client  • RIM (BlackBerry) MVS: No VoWLAN • Mitel has no client on Mobile device • Shoretel: Goes with Polycom DECT

18. OmniPCX Enterprise and ICS “One server” only solution • BICS • OmniPCX Enterprise Multimedia Ed User-centric reporting and management • Omnivista 4760/8770 Avaya goes with Divitas for dual mode • Collection of Avaya servers + Divitas server • Two “accounting engines”: • Avaya • Divitas dedicated ? ? +3315566555 656 +3315566555 65 +3315566555 6

19. Cisco Unified Mobile Communicator Nokia Call Connect for Alcatel-Lucent supports seamless handoff with ICS/EMS Unique voice service fallback in case of 3G data link outage • Always voice reachability Agnostic security architecture • Nokia VPN Client support • SSL/TLS and Reverse Proxy • Same as MIC/ICS • Dual mode • Nokia Call Connect for Cisco • No dual mode seamless handoff • Cisco Unified Mobile Communicator does IM, presence, but… • No fallback in case of 3G data link outage • Cisco provides security for mobile worker… but “Cisco only security” • Unified Mobility advantage + Unified Mobile Communicator + ASA

20. Research in Motion (BlackBerry) MVS: No Voice over WLAN but UMA • RIM Mobility Voice Server architecture • Resilience, level of service, scalability • IM and presence with fixed user • MIC and MCE use BES for deployment • MIC/MCE solution is carrier agnostic • Supports others than BlackBerry • MVS effectiveness (?) • Questionable future proof of VoWLAN BlackBerry solution from Agito SIG Voice QSIG or T2 link! • Highly secured solution (BlackBerry Security) • Solution with Carrier offer for UMA solution • User localization with UMA allows internal calls for free • Need a UMA capable carrier offer

21. Key takeways against competition • Capitalize on our architectural strength • Dual mode seamless handoff driven by a pure software component (EMS) • Unique fallback capability for MIC in cellular • Capitalize on our assets • Only two “roles”: ICS and OXE • UC services not limited to mobile user • Simple day-to-day operation with 4760 • No integration effort on a clear support process?

22. 4. Meurthe and Moselle Habitat “I have a mobile phone when I’m in my office and I have an enterprise phone when I’m on the field.”

23. 4b. Meurthe and Moselle Habitat The Direct Touch Experience Françoise Marcadella Regional Sales Director

24. MMH Business opportunity • Key customer needs • Improve global quality of service delivered to the citizen • Improve key users reachability • Decrease cost of ownership • Need to update lookout for a governmental agency • New building, up-to-date services and technology • Solution • Instant Communication Suite 5.0, dual mode Nokia E Series • OmniPCX Enterprise R8.0 • OmniSwitch 6850 and 6224 for WLAN infrastructure • MPLS network for the interconnection of 8 locations • Competitor: Ericsson (DECT) and Cisco WiFi

25. MMH: The alchemy to win the deal • Alcatel-Lucent Direct Touch – Sales specialist key contribution • Close partnership with NXO to convince customer • Made mobility innovative solution credible toward NXO • Key demo at Alcatel-Lucent briefing center • Mobilizing Unified Communication allows positioning in application space • Consulting positioning rather than basic sales approach • Technology advisor approach matched hi-tech customer expectation • Nextira One France as system integrator • Alcatel-Lucent Solution presentation • Proof of concept • Strong highlight of mobility solution toward key user needs • Rollout: “user-centric” approach MPLS

26. 5. My Instant Communicator Mobile Edition demo tool …For your sales only… Jack Parrish Seniors Solution Architect

27. Learn more

28. Resources • DVD: “Corporate and business communication for large and mid-sized enterprises”: • Value proposition, application notes, data sheets • Business Partner Web site • “Our Offer/Solutions/Mobility Solutions” • “Our Offer/Solutions/Business Communication for Mid-sized Enterprises/Learn” • Value proposition, Apps note - SALES DEMO TOOL • Knowledge base (BP guide) • Alcatel-Lucent – Enterprise and Vertical Intranet • Mobility portal (internal Alcatel-Lucent): • Tips and tricks on mobility • http://172.26.130.178/esd/mobility/ • Competition analysis Offer Management site (internal Alcatel-Lucent): • Competitive alert: Agito, RIM MVS… • http://172.26.130.178/esd/largesegment/ • My Instant Communicator for Mobile demo tool • E-learning module for sales self-training

29. www.alcatel-lucent.com