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Agenda VOLTIMUM MARKETING COMMITTEE MEETING

Agenda VOLTIMUM MARKETING COMMITTEE MEETING. VIP Room Duke's Head. 8 Lower Richmond Road, Putney, London, SW15 1JN Wednesday July 18th  2007 11:30am Interbuild. 1:00 pm Lunch 2:00 Voltimum update 3:00 Product tests and journalism

ferris-atkinson
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Agenda VOLTIMUM MARKETING COMMITTEE MEETING

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  1. Agenda VOLTIMUM MARKETING COMMITTEE MEETING VIP Room Duke's Head. 8 Lower Richmond Road, Putney, London, SW15 1JN Wednesday July 18th  2007 11:30am Interbuild. 1:00 pm Lunch 2:00 Voltimum update 3:00 Product tests and journalism 3:30 Edmundson redesign, volti feeds, bulletins and expertise 4:00 An introduction to search engines and the new Voltimum newsletter tool. 4:30 AOB 5:15 The Voltimum Treasure Hunt 7:00 Dinner 7:30 Universally Challenged – the Voltimum Quiz.

  2. Registrations to 31/08/2006 At end June 2007, Voltimum UK had a database of 66,360 registered users of which 61,174 were target registered users • Total to end May 9025 • Search Engines, Edmundsons and trade shows are main source of registrations..

  3. Registrations to 31/08/2006 Continued strong growth. Now a significant online & offline database.

  4. Average half a million page views per month

  5. Circulation of Voltimum’s Newsletters grew to 42,500 by June 2007 Voltimum’s position in the Media at end 2005 Now in 2nd position in the electrical trade press

  6. Analysis of the database • Identify and analyse those contacts that are registered but NOT receiving e-newsletters • The contact strategy for those not opted into email. • The Loyal User breakdown and frequent visitors.

  7. Breakdown of non-newsletter VoltiBulletin- Edmundson

  8. Breakdown of non-newsletter VoltiBulletin- Voltimum

  9. Breakdown of non-newsletter VoltiNews - Edmundson

  10. Breakdown of non-newsletter VoltiNews - Voltimum

  11. What this tells us about non-newsletter registrants - VoltiBulletin • Largest proportion is the Electrical Contractor 1-10 employees with 24%. • Low opt out rate of 2-6% of M&E Consultants • 20% opt out rate in “Other” for Edmundson but only 2% in Voltimum

  12. What this tells us about non-newsletter registrants - VoltiNews • Largest proportion is the Electrical Contractor 1-10 employees with 24%. • The Electrical and M&E Contractor (25+employees) is only 6% • Facilities Manager has a very low opt out rate of 1.8% • M&E contractors for Edmundson is 2% but in Voltimum it is 6%

  13. Conclusions and actions • People automatically opt in to receive emails when they register to read the information on the site. • The motive for registration is different between Edmundson and Voltimum and therefore the wish to receive further email communication. • Registrants from Edmundson may be motivated by a one stop visit to the catalogue for information. Therefore they opt out of email soon after they begin to receive it. • For some registrants they may be part of the process and not part of the purchase. They have been asked to source the information on behalf of someone else. • This can be confirmed by checking how many times they have logged in. If they have logged in only once we can conclude that registration to newsletter was not their primary reason for coming to the site.

  14. Conclusions and actions • Review the Edmundson site and propose more Edmundson content to encourage long term registrants keen to receive the newsletters. • Show example of newsletter at registration stage so that registrants can see what they will be receiving. • Eliminate foreign registrants. • Use knowledge of job responsibilities to assist partners in providing content that is key to registrants interest and therefore improves recognition factor and reading of manufacturer news articles.

  15. Breakdown of total database E: Small electrical contractor (1-10) I: Medium to large contractor (+11) S: Specifier D: Wholesaler P: Panel Builder O: Other (M): Manufacturer – not target

  16. Loyal user breakdown by month

  17. Loyal user breakdown by month

  18. Loyal user breakdown by month

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