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Merchants of Culture: The Transformation of Trade Publishing, 1960 to the Present

Merchants of Culture: The Transformation of Trade Publishing, 1960 to the Present. Key resources of publishing firms. Economic capital Human capital Social capital Symbolic capital Intellectual capital. The logic of the field. Growth of retail chains Rise of literary agents

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Merchants of Culture: The Transformation of Trade Publishing, 1960 to the Present

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  1. Merchants of Culture:The Transformation of Trade Publishing, 1960 to the Present

  2. Key resources of publishing firms Economic capital Human capital Social capital Symbolic capital Intellectual capital

  3. The logic of the field • Growth of retail chains • Rise of literary agents • Emergence of publishing corporations • Polarization of the field • Preoccupation with big books • Track record • Comps • Platform • Web of collective belief • Extreme publishing • Shrinking windows • High returns

  4. The Squeeze on Publishers’ Margins US UK Agents: Retailers: escalating Publishers escalating advances discounts

  5. Key Challenges • Short-termism • Diversity • diversity of output vsdiversity in the marketplace • winner-takes-more market • Digital revolution

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