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Shopbot Market Representativeness Gove N. Allen Jianan Wu A. B. Freeman School of Business

Shopbot Market Representativeness Gove N. Allen Jianan Wu A. B. Freeman School of Business Tulane University. Research Questions. Do all shopbots represent markets equally? What attributes to shopbots’ market representativeness?

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Shopbot Market Representativeness Gove N. Allen Jianan Wu A. B. Freeman School of Business

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  1. Shopbot Market Representativeness Gove N. Allen Jianan Wu A. B. Freeman School of Business Tulane University

  2. Research Questions • Do all shopbots represent markets equally? • What attributes to shopbots’ market representativeness? • What are the implications of shopbot market representativeness for Internet research?

  3. Research Using Shopbots

  4. Current Study • 450+ Books • 120 days • 8 shopbots (Addall, Bizrate, Dealtime, ISBN.nu, Mysimon, Pricegrabber, Pricescan, shopping.yahoo) • 84 different vendors • 2.2 million price observations

  5. Are Shopbots Created Equal?

  6. Are Shopbots Created Equal?

  7. What Attributes to Shopbot Representativeness?

  8. What Attributes to Shopbot Representativeness?

  9. Regression Model

  10. Regression Results

  11. Does It Really Matter?Combining Shopbots

  12. Conclusions • All Shopbots are not created equal. • Both market coverage and vendor affiliation determine how representative a shopbot is. • When selecting shopbots for academic research, “Choose Wisely”

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