Discussions on Flagship Programmes Development of Horticulture in Andhra Pradesh

1. Discussions on Flagship Programmes Development of Horticulture in Andhra Pradesh Commissioner of Horticulture Andhra Pradesh

2. HORTICULTURE PROFILE OF ANDHRA PRADESH • The total geographical area - 275.04 Lakh Ha. • Net area sown - 102.39 Lakh Ha. • Agro-climatic Zones - 9 Nos. • Cultivable waste - 6.95 Lakh Ha. • Area Under Horticulture Crops - 19.89 Lakh Ha. • Additional area proposed to be • brought under Horticulture - 2.50 Lakh Ha. • AREA & PRODUCTION OF HORTICULTURE CROPS 2008-09

3. Percentage of Horticulture crops against cropped area in various Agro-climatic zones of A.P. • North coastal zone Mango,Banana,cashew 26% • Godavari zone Banana,Cashew,Mango 20% • Krishna zone Chillies,Mango,citrus 28% • Southern zone Mango,citrus,Banana 25% • Scarce rainfall zone Citrus,Papaya,Banana,Chillies 20% • Southern Telanagana Citrus,Mango,Chillies,Grapes 35% • zone • Northern Telangana zone Mango,Chillies,Citrus 07% • Central Telangana zone Chillies,Mango,Banana 26% • In A.P. Chilles,Mango,Citrus and Banana constitute 21.5% of the total value of state Agriculture production. • Source : WTO Cell, ANGRAU.

4. Status of A.P. Horticulture

5. SHARE OF ANDHRA PRADESH IN TOTAL PRODUCTION

6. SHARE OF ANDHRA PRADESH IN TOTAL PRODUCTION

7. STRENGTHS • Diverse Agro Climatic Zones & Abundant sub-soil water resources. • High production in Mango, Sweet Orange, Spices, Papaya, Tomato. • Large Network of Nurseries / Seed Agencies – both in Private & Public Sector • Enterprising & Progressing farming community. • Horticulture being treated as Focus Area by Govt. • Emphasis on Irrigation Projects.

8. WEAKNESSES • Lack of regulation on quality of Plant Material. • Inadequate Post Harvest Management & Marketing Facilities in Production clusters. • Erratic monsoon & inadequate power supply. • Small land holdings & not so strong co-operative ethos. • Weak extension systems – Gap between the potential & actual productivity.

9. OPPORTUNITIES • Availability of vast extents of dry / waste / rain fed lands suitable for Area Expansion • Rejuvenation – A promising proposition to increase productivity in crops like Cashew, Mango, Guava, Pomegranate. • Converting tribal belts into Organic clusters. • Creation of State of Art Post Harvest facilities at Mango clusters by APEDA. • Export potential for Mango, Banana, Vegetables & Flowers – International Airport – Potential to became export Hub. • Blooming of Retail Fresh Chains in Hyderabad – Can provide impetus to production & ensuring better price realization to grower. • Agro based industries can spur generation of employment

10. CHALLENGES • Increase in Soil & Water Salinity limiting productivity. • Virus affected Plant Material – especially for Sweet Orange • Real Estate Boom – Affecting Commercial Horticulture in the surrounding districts of Hyderabad. • Drought & Cyclone. • Tradition of using high Pesticides – Residual issues affecting Overseas Trade. • Long chain of middle men between producer & consumer.

11. OUTCOME OF THE PAST FOUR YEARS

15. STATE HORTICULTURE MISSION Achievements since inception ( 2005-06 to 2008-09)

16. Progress at a Glance

17. AREA EXPANSION - PERENIALS SWEET ORANGE MANGO

18. AREA EXPANSION – NON PERENIALS

19. AREA EXPANSION – FLORICULTURE

20. REJUVENATION

21. REJUVENATION - MANGO

23. VERMI COMPOST UNITS

26. TRAININGS

27. REGIONAL HORTICULTURE TRAINING INSTITUTE FARMERS TRAINED AT RHTI, KADAPA.

28. FARM PONDS

29. PROTECTED CULTIVATION

30. POST HARVEST MANAGEMENT HERITAGE COLD STORAGES – CHITTOOR DURGA COLD STORAGES - GUNTUR

31. Progress under RKVY for the year 2008-09

32. INTEGRATED VEGETABLE PRODUCTION TECHNIQUES

33. RAISING OF CUCURBITS ON SEMI-PERMANENT PANDALS RAISING VEGETABLE SEEDLINGS UNDER SHADENET HOUSES Name of the farmer: G. Ramana Reddy Village : Papireddypalli, Mandal : Baireddypalli Dist: Chittoor Name of the farmer: J.L. Lakshmipathi Village : Sogadapalli, Mandal : Shantipuram Dist: Chittoor

34. OILPALM DEVELOPMENT PROGRAMME ( ISOPOM ) • Andhra Pradesh stands first in production and productivity in oil palm in the country • Oil palm development programme mainly aims to increase the productivity of the oil palm. • It is planned to cover an area of 1,00,375 Ha. In 279 potential mandals during the 11th five year plan • As against an identified potential area of 4,20,000 Ha. in 10 districts, an area of 94,377 Ha. has been covered since inception • Additional area brought under Oilpalm from 2006-07 to 2008-09 -- 41,006 Ha.

35. A.P. MICRO IRRIGATION – ACHIEVEMENTS SINCE INCEPTION Area in ha., Rs. In Crores

36. Achievements under A.P. Micro Irrigation Project (CSS) during 2005-06, 2006-07, 2007-08 & 2008-09 Area in ha., Rs. In Crores

37. STATUS SURVEY & IMPACT ANALYSIS BY A.P.PRODUCTIVITY COUNCIL • Survey period(Nov’2003 to Mar’2007) • Area Surveyed - 2.56 lakh ha • No. of farmers - 1.64 lakh Nos. • Status of survey - 96% of the MI systems existing and performing • - 3% of the systems existing and non-performing • - 1% of the systems non –existing • All 3% Non-performing converted as performing by providing proper training and service • Survey period (2007-08) • Area Surveyed - 1.20 lakh ha & Analysis under progress

38. Results of Impact Analysis Survey on A.P.M.I.P. • 1.57 lakh farmers (96%) informed -saving of water with 25-50% • 1.54 lakh farmers (94%) opined- achieved increased yield with 25-50% in case of Drip and 50% in case of sprinkler. • 1.31 lakh farmers (80%) indicated -savings in labour cost by more than Rs.2000/- per acre per annum • 1.48 lakh farmers (90%) claimed - increased of income from. Rs.10,000/- to 25,000/- per acre per annum. • 100% additional yield in case of Sugar cane • 1.31 lakh farmers felt - incidence of pests reduced

39. Productivity increased, Water & Electricity saved by adopting Micro Irrigation

42. Vision and Strategy Road Map for 3 Years GSDP Contribution • Increase the contribution of Horticulture sector from 5.77 to 6.0 Strategies • Sustained effort to increase production and productivity of marketable • Horticultural produce • Additional area of 2.50 lakh Ha. proposed to be brought under Horticulture • High density plantation in all crops with intensive package of practices. • Supply of quality plant material • Vertical enhancement in production & productivity through Micro- • Irrigation. • Rejuvenation of Old & Senile Orchards to improve production & • productivity.

44. Self Sufficiency Self sufficiency in vegetable production @ 15% increase in area and production. Strategies • Increase in production & productivity through supply of • hybrid vegetable seed. • Promoting cultivation of high value vegetables under shade • houses & poly houses. • Encouraging cultivation of Cucurbits on pendals to reduce • losses. • Raising of seedlings under shade houses to reduce seed cost • Tomato cultivation with trellis to improve quality of produce.

45. Post Harvest Reduce Post Harvest losses from the present 30-35% to 25% Strategies • Promotion of establishment of Post Harvest infrastructure • HRD of the growers & field staff • Tie-up between production clusters & Private players Enhance export revenues from Rs.816 crores during 2008-09 to Rs.1000 crores by 2012. Export Revenues Strategies • Focus Produce – Mango Pulp, Spices (Chillies & Turmeric) • Pomegranate, Banana and Cashew. • Value addition of horticulture produce through integrated radiation • processing facility and aseptic packing unit.

46. Self Sustaining Production To meet the challenges of sustainability & competitiveness Strategies • Organic cultivation of high value horticulture crops in an • area of 36,000 Ha. • Awareness on cultural & Mechanical method of pest • control and optimum utilization of inorganic inputs. Oilpalm Development To attain self sufficiency in palm oil production Strategies • To cover an area of 71,250 Ha. in the next 3 years. • Promote research to evolve high yielding dwarf varieties

47. Effective transfer of technology through knowledge base farmer centric strategies Technology Transfer Strategies • Imparting trainings to 1.50 lakh farmers on the latest developments in • horticulture. • Exposure Visits and interaction with progressive farmers of other • States. • Awareness through mass media. • Dissemination of Technology through CDs & films on GMP in • focus crops. • Effective utilization of extension system for addressing the farmers • concerns.

48. Initiatives for the linkages between production clusters & private sector Market Linkages Strategies • Encouraging formation of Growers Co-operatives / SHG for Focus Crops Mango, Sweet Orange, Banana. • Market exposure given to the Co-operatives. • Interaction between bulk Traders & Growers in Production clusters • Adoption of Organic Farming – tie-up with exporters • Opening of Organic Outlets in Rythu Bazar for marketing of Organic Vegetables. • Direct Marketing facility for the Tribal’s to sell their Horticulture produce to consumers.

49. 3 Years - Road Map (2009-2012) PROJECTED AREA UNDER HORTICULTURE BY 2012 – THROUGH CONVERGENCE APPROACH - RKVY, NHM, NREGS, WATERSHED & CLDP

50. 3 Years - Road Map (2009-2012) Contd... Projected