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Helping libraries market their purchases Claire Dowbekin Senior Marketing Manager

Helping libraries market their purchases Claire Dowbekin Senior Marketing Manager . Case Study MLA “Reference Online” deal . Landmark deal for reference products Aim to get content for “People’s Network” PC’s Includes DNB, OED, ORO, Grove Music and Grove Art

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Helping libraries market their purchases Claire Dowbekin Senior Marketing Manager

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  1. Helping libraries market their purchases Claire Dowbekin Senior Marketing Manager

  2. Case Study MLA “Reference Online” deal • Landmark deal for reference products • Aim to get content for “People’s Network” PC’s • Includes DNB, OED, ORO, Grove Music and Grove Art • Access in 94% public libraries in England • Access in 87% of public libraries across UK

  3. Why promotion ? • Libraries have invested in OUP - we want to recognise this • Renewals very important • Renewals linked to product usage

  4. Challenges • Targetting non typical library users • Not alienating typical library users • Fitting in alongside other work • Maintaining momentum • Allow for personalisation

  5. What do we do ? Panel days – foster support; get ideas Marketing material based on feedback Support material on website Training = confident staff

  6. Academic libraries • Faculty marketing - what we do now What we need to do: • Range of subjects • Range of products • Finding the students

  7. The future • More of the same – ongoing commitment • Social networking • Other regions – Australia and New Zealand

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