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This text explores the field of social psychology, covering its nature as a science, levels of social behavior, goals, history and fields, role of theory, research areas, and the use of the internet in data collection.
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Dr. G. V. Lokhande Class: S.Y. B.A. Subject : Social Psychology (G-2) Topic: Field of Social Psychology RayatShikshanSanstha’sR. B. Narayanrao Borawake College, Shrirampur, Tal. Shrirampur, Dist. Ahmednagar
What is Social Psychology? • Allport : 1968 • Baron, Buene & Branscombe: 2006 • Three important Component of Social Psychology A= Affect B= Behavior C= Cognition
Nature of Social Psychology • Social Psychology as a Science • Objectivity • Accuracy • Arability of Proof • Re- Assessment / Re –Verified • To study the Individual behavior • To Study the Behavior Causes and Thoughts • Applicable branch of Psychology for Society
Levels of Social Behavior • Individual Behavior • Interpersonal Behavior • Group Behavior
Goals of Social Psychology • Description of Behavior • Cause- Effect Analysis • Theory Formulation • Application of Theories
History & Fields Social Psychology • History of Social Psychology • The Early Years : Social Psychology Emerges • Social Psychology Youth: The 1940,1950,1960 • The 1970,1980,1990: A Maturing Field • Social Psychology & Anthropology • Social Psychology & Sociology • Social Psychology & Gender Studies
Role of Theory in Social Psychology • Cognitive Theories & Social Psychology • Learning Theories & Social Psychology • Motivational Theories & Social Psychology • Decision Making Theories & Social Psychology • Interdependence Theories & Social Psychology • Socio-Cultural Theories & Social Psychology
Social Psychology Research • Social Psychology & Areas of Family • Social Psychology & Areas of Law • Social Psychology & Areas of Health • Social Psychology & Areas of Industry
Social Psychology & Internet • Use of internet in data Collection in Social Psychology • History of Computer & Internet • Computer Systems • Data collection methods of internet • Merits of internet data collection • Demerits of Internet through data collection • Use of SPSS in data analysis
Ref. Social Psychology, Robert A. Baron, Nyla R. Branscombe, Donn Byrne, GopaBhardwaj, Pearson, 2013 Thank You