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Information Online - 2003

Information Solutions Stop searching, start finding. Information Online - 2003. Derek Jardine Managing Director Information Solutions www.informationsolutions.com.au. Information Solutions Stop searching, start finding. Taxonomies put content in context. Two areas of focus today:

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Information Online - 2003

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  1. Information SolutionsStop searching, start finding Information Online - 2003 Derek Jardine Managing Director Information Solutions www.informationsolutions.com.au

  2. Information SolutionsStop searching, start finding Taxonomies put content in context Two areas of focus today: • The role taxonomies play in integrating external content into the corporate environment • Applying a taxonomy across both structured and unstructured data – the roles of software-based indexing and human review • But first…..a little context….

  3. Information SolutionsStop searching, start finding Some terminology…. • Taxonomy - a hierarchical arrangement of preferred terms (a classification scheme) and the rules that define how information is allocated to a particular category. • Information architecture - a coherent set of strategies and plans for information access and delivery inside organisations (TFPL, 2001). A taxonomy is one of many related tools that provides a foundation for an organisation’s information architecture

  4. Information SolutionsStop searching, start finding Integrating external content • Content sourced externally is used in conjunction with internal corporate information to support decision making at key points in the business process • A commonly understood information structure (taxonomy) means that people can readily locate critical information • An example…

  5. Information SolutionsStop searching, start finding Product manufacturing lifecycle Generate the idea and form the team Conduct preliminary analysis Prepare for and commission offering design Offering design and creation Launch and monitor Market & competitor analysis Prepare offering design / review Promotions Launch Prepare offering design / review Build offering Identify customer & segment needs Planning & budgeting Business rules & pricing Monitor Internal readiness Systems changes

  6. Information SolutionsStop searching, start finding Conduct preliminary analysis Generate the idea and form the team Conduct preliminary analysis epare for andmission ring design Offering design and creation Launch and monitor Prepare offering design / review Promotions Launch Market & competitor analysis Prepare offering design / review Build offering Planning & budgeting Business rules & pricing Monitor Identify customer & segment needs Internal readiness Systems changes

  7. Information SolutionsStop searching, start finding Information sources Generate the idea and form the team Conduct preliminary analysis Prepare for and commission offering design Offering design and creation Conduct preliminary analysis Launch and monitor Information sourced from: Supports Market & competitor analysis Prepare offering design / review Promotions Launch Market & competitor analysis • External databases • Commissioned reports Prepare offering design / review Build offering Identify customer & segment needs Planning & budgeting Business rules & pricing Monitor • Internal market research documents • Product brochures • Customer surveys, and • System reports summarising transactions undertaken by various customer segments • Product compliance regulations Identify customer & segment needs Internal readiness Systems changes

  8. Information SolutionsStop searching, start finding Taxonomy - provides context Generate the idea and form the team Conduct preliminary analysis Prepare for and commission offering design Offering design and creation Launch and monitor Information sourced from: Taxonomy Business activity • External databases • Commissioned reports Market & competitor analysis Prepare offering design / review Product Market trends Competitor analysis Customer Customer surveys Segments Pricing Product disclosure …… … Promotions Market & competitor analysis Launch Build offering Prepare offering design / review Build offering • Internal market research documents • Product brochures • Customer surveys, and • System reports relating to types of transactions undertaking by various customer segments • Product compliance regulations Identify customer & segment needs Planning & budgeting Business rules & pricing Monitor Identify customer & segment needs Internal readiness Build offering Internal readiness Systems changes

  9. Information SolutionsStop searching, start finding Software-based indexing and human review • Organisations deal with large volumes of information • Resourcing is an issue • Automated classification based on well defined categorisation rules and sound review processes can be effective

  10. Information SolutionsStop searching, start finding Software-based indexing and human review • Range of software that supports the guided automatic classification of information. • Successful implementation requires the skills of information specialists. Skills to: • Undertake information audits and define information flows • Develop base taxonomies using knowledge of the organisation’s core business processes and strategic intent • Define the categorisation rules for any automated process, and to test the effectiveness of these products. • And….the list goes on.

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