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Raffle & Weekly Lottery Specialists

Building a Database with Lotteries. Raffle & Weekly Lottery Specialists. Speakers. Jason Haigh-Ellery Chairman – cfp Director – The Lotteries Council Jonathan Pannaman Client Development Manager – cfp Director – The Lotteries Council. Raffle credentials.

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Raffle & Weekly Lottery Specialists

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  1. Building a Database with Lotteries Raffle & Weekly Lottery Specialists

  2. Speakers • Jason Haigh-ElleryChairman – cfpDirector – The Lotteries CouncilJonathan PannamanClient Development Manager – cfpDirector – The Lotteries Council

  3. Raffle credentials • Registered External Lottery Manager (ELM) with the Gambling Commission • Provide lottery services for 34 large, medium and small charities • In the past 12 months, cfp helped clients to raise almost £30m in lottery earnings • In the past 12 monthscfp directly handled over 30 million lottery packs and printed over 360 million lottery tickets • Mail in the region of 8,000,000 cold names per year • Work with clients in mainland UK, Northern Ireland, America and Australia

  4. Raffles – an untapped activity • Significantly higher proportion of people in Northern Ireland donate than anywhere else in the UK • Raffles remain relatively untapped here • Incentivised giving generates a good return in difficult economic times • Achieved ROI on cold recruitment of 1.00+

  5. Raffle & lottery legislation • The Betting, Gaming, Lotteries and Amusements (NI) Order 1985Main regulations are: • Maximum ticket price is £1.00 • Top prize is £25,000 or 10% of proceeds (which ever is greater) • Maximum sales per lottery is £80,000 • Maximum sales per year £1,000,000 • Prizes must not exceed 50% of proceeds • Expenses are 20% below proceeds of £10,000 • Expenses are 15% above proceeds of £10,000 • Not to be sold to anyone under 16 years of age • Lottery licence from the local County Council (cost £35)

  6. Raffle & lottery legislation • There was a huge increase in lottery registrations when GB legislation changed to include: 80/20 rule £4m max income per draw £10m max income per annum • 38% increase in 2 years to more than 600 registrations • When legislation changes in NI the same could happen • Those already up and running will have an advantage

  7. Case study We are grateful to Age NI for allowing us to share information about their raffle with you.

  8. Case study: Started with a warm database of 28,000 recordsCommenced cold acquisition programme mailing 20,000 namesRaffle mailing sent out twice in the first year and 3 times in subsequent yearsPack specially designed to ensure the client complies with expenditure ratio legislation

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  15. Case study: Client A & Client B Client A • Mailed 32,498 cold names in their first NI raffle • 5% response acquiring 1,641 new raffle players • Income was £22,590 at a cost of £21,991 • ROI of 1.03 Client B • Mailed 33,467 cold names in their first NI raffle • 7% response acquiring 2,339 new raffle players • Income was £29,934 at a cost of £23,551 • ROI of 1.27

  16. Additional incentives • Fast Entry Draw Respond by a certain date to be entered into an additional draw for a cash prize. This works well on cold lists • Super Seller Draw For each full book of tickets sold and returned, the seller has a chance allocated in an additional draw for a cash prize (£500) • New Recruit Prize DrawAdditional free draw to colds supporting for the first time

  17. Additional incentives • Increased 1st prizeWith more charity raffles entering the market, how can your raffle stand out? • Offering a larger 1st prize will increase response rates and average remittance from both warm and cold lists • Apart from the increased prize fund, all other costs remain the same. The additional income should more than cover the increased expenditure and help to grow your database more quickly

  18. Making the most of new recruits • Raffle recruits should be approached for other areas of fundraising and should join your upgrade programme • Cold recruits can be tele-appended and called to try to secure regular gifts by direct debit in support of your charity • If, say 6,000 new names are recruited in the first year, and 60% can be tele-appended, then 3,600 names could be called. If 10% (after repeat calls) agree to take out a direct debit at an average of £5.00 per month, then an additional £21,600 can be generated per year

  19. Raffle & lottery limitations • There are only 645,000 households in Northern Ireland • The availability of cold names does begin to become an issue over time • We strongly recommend starting or developing your raffle strategy • Get in there before the market becomes saturated • Take advantage now of the good response rates

  20. Here to help For more information please contact: Jonathan Pannamanjonathan@cfpdata.co.uk+44 (0)1628 828283

  21. Thank you for listening. Any questions?... Charity Funding & Promotion 8 Grove ParkWhite WalthamMaidenheadBerkshire, SL6 3LWEnglandwww.cfpdata.co.uk

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