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Colorado Lottery Tracking Study Presentation July 12 th 2012 (W5)

Colorado Lottery Tracking Study Presentation July 12 th 2012 (W5). for Colorado Lottery by Simon Jaworski. Colorado Lottery Tracking Study: Content. Background , Objectives & Methodology Key Findings & Recommendations Ad Awareness

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Colorado Lottery Tracking Study Presentation July 12 th 2012 (W5)

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  1. Colorado Lottery Tracking Study Presentation July 12th 2012 (W5) for Colorado Lottery by Simon Jaworski

  2. Colorado Lottery Tracking Study: Content Background, Objectives & Methodology Key Findings & Recommendations Ad Awareness Second Chance Drawings, Social Media, Website & Benefits Overall Lottery Playership Scratch Games Multi-State Jackpot Games – Powerball & Mega Millions Other Drawing Games – Lotto, Cash 5, MatchPlay Game Satisfaction, Jackpot Triggers Online Lottery Purchases & Event Sponsorship Colorado Lottery – Segment analysis

  3. Background • TRiG is conducting a point-in-time tracking study for Colorado Lottery and Scientific Games: • Wave 1: April 18- April 26 (conducted for CO Lottery and Cactus) • Wave 2: June 3- June 13 (conducted for CO Lottery and Cactus) • Wave 3: September 19 - September 29 • Wave 4: February 23 - March 5 • Wave 5: June 4 - June 13 • TRiG has been conducting this study with the following focal points: • Data Continuity with historical Colorado Lottery tracking studies • Ensuring data collected online comports with previous RDD only studies • Managing sample to be reflective of overall Colorado population • There are two key goals for this Colorado Lottery Point-In-Time Tracking Study: • To give the Lottery and Scientific Games accurate and relevant information, to enable both parties to make sound business decisions based upon market trends. • To enable the Lottery to use the new Tracking Data in conjunction with the historical information captured over the previous Telephone Tracking Study, and to make both the study and the data a seamless integration into the lottery’s business plan, on a weekly, monthly and annual basis.

  4. Methodology • 600 Colorado respondents participated in a 15 minute online survey in Wave 5 • The respondents: • Must be older than 18 years of age • Must not have moral objections to Colorado running a state lottery • Must not work for an advertising agency, market research company, marketing consultant, any type of Lottery or a store that sells lottery tickets • Phone respondents must not have internet access • Margin of Error – Statistical Sample Accuracy at 90% confidence on n=600 completes is+ or – 3.4%

  5. Sample Frame • W1 (N = 596 completes) • W2 (N = 601 completes) • W3 (N = 604 completes) • W4 (N = 600 Completes) • W5 (N = 600 Completes) *Percentages total more than 100% as respondents were allowed to select more than one answer choice

  6. Key Findings

  7. Key Findings (1) – Ad Awareness & Social Media • 61% of Coloradoans recall viewing or hearing Colorado Lottery advertising within the past month. • Multi-state drawing game unaided ad awareness has maintained the high levels reached in Wave 4, while Instant Scratch Game Unaided Ad Awareness is up significantly. • Instant Scratch Games overall Ad Awareness is up significantly from Wave 4, driven by the Bingo game. (16%) • 81% of Coloradoans utilize social media. 72% are Facebook users and 14% are on Twitter.. • The CO Lottery website is the most popular communication channel for winning numbers and contest/promo information, up again in W5, now over 40%.. • However, Interest in receiving information on contests and promotions via Facebook is down significantly this wave. • 42% of Coloradoans access social media via mobile phone, up significantly from Wave 4. • 55% of Coloradoans are aware of Second Chance Drawing

  8. Key Findings (2) – Multi-State Games • 79% of Coloradoans have played a CO Lottery game ever, up significantly, to the highest level for over 2 year. • This is being driven by Mega Millions play, which is up significantly from Wave 4. (Mega Millions was driven by the $656m jackpot in March 2012) • Overall past year and past month playership is up significantly, again driven by significant increases in Powerball and Mega Millions play. • Mega Millions spend is at its highest level per play ($9). • The percentage of Powerball players that also play Mega Millions has increased significantly to 65% in W5. (Again a combination of jackpot/$2 price driven). • Mega Millions migration. The percentage of players increasing their spend on Mega Millions and lowering their spend on Powerball has risen to 38%, with a corresponding drop in those claiming to spend the same on both games. • Over two out of three Coloradoans indicated a likelihood to purchase lottery games in the future, up significantly from W4 and the highest level reached in any wave to date.

  9. Key Findings (3) – $2 Powerball • 45% of players will spend more as Powerball jackpot sizes increases, up significantly from W4. • The distribution of jackpot amount that prompts spend increases remains consistent with W4., but the mean number at which players say they will spend more continues to rise. • Awareness of Powerball game changes has decreased significantly, with now 70% of players claiming they are unaware of changes*. • ‘More Winners’ is up significantly as ‘seen improvement’ from W4 to W5. • Among those players who have continued to play Powerball, 78% state that they will continue playing Powerball now that it is a $2 game. • However, 14% say they will stop playing, up significantly from W4. • Playing patterns of Powerball are changing - % of players keeping spend levels the same on Powerball has dropped significantly to 37% in W5. • 86% of PowerPlay players say they will continue to play PowerPlay despite the introduction of the $2 Powerball ticket.

  10. Key Findings (4) – Jackpot info& Issues • The most effective source of jackpot information is ColoradoLottery.comfollowed by television news and advertising in W5. • Emailfrom the Colorado Lottery is the #1 single source where players would like to hear about Jackpots, up significantly from W4. • The number of Past Year Lottery players claiming to have experienced an issue increased significantly in W5. • This was driven by issues relating to ‘availability of games’, ‘store clerk knowledge’ and‘the clarity of Lottery Game instructions’. Each of these three issues increased significantly in W5.

  11. Key Findings (5) – Scratch Games • Scratch Play for both Past Year and Past Month is up significantly in Wave 5. • Scratch Game satisfaction rose significantly in Wave 5. • Super Bonus Bonus Word Crossword and Super Special Triple Bonus Number Bingo are the most preferred $5 Instant Scratch Games among players. • Almost half of Scratch players (46%) would be interested in playing Scratch style Lottery games online. • More than half of Funzies, Jackpot Hounds and Dreamer$ have played a Scratch game within the past year. • Dreamer$ and Funzies played at significantly higher levels in the Past Month, than the other four segments.

  12. Key Findings (6) –Purchasing & Raffle • 54% of respondents purchase tickets at Convenience Stores regularly, up significantly from Wave 4, again no doubt driven by the casual player joining in with the Mega Millions jackpot. • When asked about potential locations for purchasing Lottery tickets, mass-retailers at over 50% (the likes of Wal-Mart and Costco) and the internet rank as #1 and #2. • Almost half of the Funzies segment purchases tickets regularly at the grocery store. • Only one in five past year Lottery game players is aware of Raffle Games offered in the past by the CO Lottery. • However, 60% express an interest in the new Raffle Games and 45% stated they would probably or definitely purchase new Raffle Games. • Lower price points with smaller top prize amounts are the overwhelming preference for those who would consider purchasing Raffle tickets (83%). • Past year Lottery players prefer Raffle Games with smaller prizes and bonus drawings.

  13. Recommendations • The Colorado market appears to have adjusted to the $2 Powerball game, and the migration to Mega Millions has been a success, mainly due to the large jackpot in March 2012 • With this migration of Powerball players to Mega Millions, it might be worth pushing Mega Millions on Wednesdays and Saturdays, even though those are not the days for the drawings. • Players appear to be discriminating more with Jackpot sizes, with an upward trend at the levels they will play more at. • The Raffle game, perhaps with the recent changes in Powerball in mind, should really focus on ‘more winners’, ‘lower prizes’, with only the YES Men out of any of the six segments wanting higher prizes. • There appears to be a strong case for an increased use of Social Media and Emails in Lottery communications, specifically to ensure all players, especially the youngest age group, are aware of ‘Winning Numbers’, ‘Current Jackpot Amount’ and ‘Contests and Promotions’. • There does appear to be an opportunity in further educating Coloradoans about where the Lottery money proceeds are spent.

  14. Ad Awareness

  15. Past Month CO Lottery Ad Awareness • 61% of Coloradoans recall viewing or hearing Colorado Lottery advertising within the past month. (n = 596) (n = 601) (n = 604) (n = 600) (n = 600) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level Q1. In the past month have you seen or heard any advertising for Colorado Lottery games?

  16. Games Advertised Past Month – Unaided Ad Awareness Total Market • Multi-state drawing game unaided ad awareness has maintained the high levels reached in Wave 4. • Instant Scratch Game Unaided Ad Awareness is 8%, up significantly from Wave 4. W3 W2 W4 W5 (n = 601) (n = 604) (n = 600) (n = 600) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level Q2. Please list which Colorado Lottery games you have seen advertised in the past month?

  17. Games Advertised Past Month – Total Ad AwarenessTotal Market • Scratch Game total ad awareness is up significantly. W4 W5 W3 W2 (n = 600) (n = 600) (n = 601) (n = 604) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level Q2. Please list which Colorado Lottery games you have seen advertised in the past month? Q3. Which of the Colorado Lottery games have you seen or heard advertising for in the past month?

  18. Colorado Lottery, Social Media, Website, Loyalty Club & “Sign & It’s Yours” Campaign

  19. Social Media Websites Used • 81% of Coloradoans utilize social media. • 72% are Facebook users and 14% are on Twitter. • YouTube’s popularity is on the rise in Wave 5. W4 W3 W2 W5 (n = 600) (n = 601) (n = 604) (n = 600) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level Q7. Which of the following Social Media websites do you actively use (or visit frequently)?

  20. Social Media Access • The overwhelming majority of social media users utilize their PC to access these sites. • 42% access social media via mobile phone, up significantly from Wave 4. W3 W5 W4 (n = 427*) (n = 485*) (n = 483*) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level *Base=Respondents who use social media Q7c. How do you access social media?

  21. Lottery Information Communication Preferences • The CO Lottery website is the most popular communication channel for winning numbers and contest/promo information. Winning Numbers Info W5 W4 W3 (n = 600) (n = 600) (n = 604) Q7d. How do you prefer to receive winning numbers from the lottery? Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level

  22. Lottery Information Communication Preferences • Interest in receiving information on contests and promotions via Facebook is down significantly this wave. Contest and Promotion Info W5 W4 W3 (n = 600) (n = 600) (n = 604) Q7e. How would you prefer to receive information about Lottery contests and promotions? Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level

  23. Second Chance Drawing Awareness • 55% of Coloradoans are aware of Second Chance Drawing. Second Chance Drawing Awareness Where Did You See Second Chance Drawing W5 (n = 327*) W4 (n = 600) W5 (n = 600) *Base=Respondents who are aware of the Second Chance Drawing Q5. Are you aware of the Second Chance Drawing that the Colorado Lottery runs, which allows players to submit their losing tickets for an opportunity to still win prizes from a separate drawing? Q5AW5. Where did you see or hear about the Second Chance Drawing that the Colorado Lottery runs?

  24. Overall Lottery Playership

  25. CO Lottery Games - PlayershipTotal Market • 79% of Coloradoans have played a CO Lottery game ever, up significantly. • Scratch & Mega Millions playership is up significantly from Wave 4 as well. Ever Played CO Lottery Games Games Ever Played W2 (n = 601) W3 (n = 604) W4 (n = 600) W5 (n = 600) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level Q13. Have you ever played any of [these] Colorado Lottery games? Q14. Which Colorado Lottery games have you ever played?

  26. Games Played In …Total Market • Overall past year and past month playership is up significantly, driven by increases in Scratch, Powerball and Mega Millions playership. … Past Year … Past Month 69% May-10 Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level Q15. IN THE PAST YEAR, which of these Colorado Lottery games have you played? Q16. AND IN THE PAST MONTH, which of these Colorado Lottery games have you played?

  27. Outlets Where CO Lottery Tickets Purchased RegularlyTotal Market • 54% of respondents purchase tickets at Convenience Stores regularly, up significantly from Wave 4 • 36% buy at Grocery Storesand 9% buy at Liquor Stores. W4 W5 W3 W2 (n = 600) (n = 600) (n = 601) (n = 604) Multiple answers accepted. 36% did not state an answer Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level Q18. From which of the following outlets do you regularly purchase your Colorado Lottery tickets?

  28. New Questions Interest in Locations to Purchase Tickets • The most popular additional locations for purchasing Lottery tickets are at mass-retailers and on the internet W5 (n = 430) Locations Interested in Purchasing from* Locations Most interested in Purchasing from* * Multiple responses allowed, sum of percentages exceeds 100% Q18AW5. In which of the following locations would you be interested in purchasing Colorado Lottery tickets, if they were offered there? Q18BW5. And which of these locations are you most interested in purchasing from?

  29. New Questions Awareness/Interest/Purchase Intent in Raffle Games • Only one in five past year Lottery game players is aware of Raffle Games offered in the past. • 60% express an interest in the new Raffle Games and 45% stated they would probably or definitely purchase new Raffle Games. W5 (430*) Aware of Raffle Games Offered in the Past Interest in New Raffle Games Likelihood to Purchase New Raffle Games *Base=Respondents who have played CO Lottery games in the past year Q18CW5. Are you aware of the Raffle games the Colorado Lottery has offered in the past ? Q18DW5. How interested would you be in a new Raffle game from the Colorado Lottery? Q18EW5. How likely would you be to purchase tickets for a new Raffle game from the Colorado Lottery?

  30. New Question Most Appealing Raffle Games • Lower price points with smaller top prize amounts are the overwhelming preference for those who would consider purchasing Raffle tickets. W5 (n = 389*) *Base=Respondents who have are interested in or neutral toward purchasing Raffle tickets. Q18FW5. Which of the following Raffle games is most appealing to you?

  31. New Question Additional Features of Raffle Games • Past year Lottery players prefer Raffle Games with smaller prizes and bonus drawings. W5 (n = 430*) *Base=Respondents who have played CO Lottery games in the past year ** Multiple responses allowed, percentages total to more than 100% Q18GW5. Which additional features would you like to see offered with a Raffle?

  32. Issues Faced at Lottery Retail Stores • The number of Past Year Lottery players claiming to have experienced an issue increased significantly in W5. • This was driven by issues relating to availability of games, store clerk knowledge and the clarity of Lottery Game instructions. Each increased significantlyin W5. W5 W4 W3 W2 (n = 430) (n = 385) (n = 393) (n = 390) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level *Base=Respondents who have played CO lottery games in the past year Q19. Which, if any, of the following issues have you faced at Lottery Retail stores over the past year?

  33. Likelihood to Purchase CO Games in the Future • Over two out of three Coloradoans indicated a likelihood to purchase lottery games in the future, up significantly from W4 and the highest level reached in any wave to date. Mean Rating: 3.9 3.8 3.7 3.8 4.0 Top 2 Box: 67% 63% 63% 63% 68% (n = 600) (n = 600) (n = 604) (n = 596) (n = 601) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level 5-point scale where ‘5’ means Definitely Purchase and ‘1’ means Definitely Not Purchase Q23. How likely are you to purchase Colorado Lottery games in the future?

  34. Amount Spent on Scratch Games… • Scratch game spend numbers (both last time played and per month) are consistent with W4. … Last Time Played … In Typical Month Mean: $11 $8 $10 $10 Mean: $24$14 $23 $18 (n = 279*) (n = 279*) (n = 273*) (n = 273*) (n = 246*) (n = 246*) (n = 292*) (n = 292*) Note: Solid arrows indicate Wave 4 significantly higher/lower than Wave 3 at 95% confidence level Arrow outlines indicate Wave 4 significantly higher/lower than Wave 3 at 90% confidence level *Base=Respondents who have played Scratch games in the past year Q26. How much did you spend the last time you played Scratch games? Q27. Approximately how much do you spend on Scratch Games in a typical month?

  35. Why Spending Less on Scratch Games • Having less money available to spend is the key driver behind decisions to spend less on Scratch Game, however there was been a bump in those who are ‘less interested in lottery games’. SPENDING LESS W2 (n = 87*) W3 (n = 93*) W4 (n = 83*) W5 (n = 91*) *Base=Respondents who are spending less on Scratch Games Q29. Why are you spending less on Scratch games? Is it because…? Note: Capital Letters indicate a significant difference across player groups at the 95% confidence level Lowercase Letters indicate a significant difference across player groups at the 90% confidence level

  36. Importance - Scratch Games Purchase – Why & What • ‘Price of ticket’, ‘number of chances to win’ and ‘odds of winning’ are each cited by 70% or more players as drivers for Scratch choice. PAST YEAR SCRATCH PLAYERS WHY MAKE SCRATCH PURCHASE? PAST YEAR SCRATCH PLAYERS WHAT DRIVES SCRATCH CHOICE? W2 (n = 279*) W3 (n = 273*) W4 (n = 246*) W5 (n = 292*) * Base=Respondents who have played Scratch games in the past year Q30. Please think about the last time you bought Scratch games. Below is a list of reasons that may or may not have been important to you in deciding to buy these Scratch games. Please check whether each reason was important or not important in deciding to buy the Scratch games. Q31. Below is a list of reasons that may be important when you’re deciding WHICH Scratch ticket to buy. Please indicate whether any of the following reasons are important to you in choosing which Scratch games to play.

  37. New Question $5 Game Preference • Super Bonus Bonus Word Crossword and Super Special Triple Bonus Number Bingo are the most preferred $5 Instant Scratch Games among players. W5 $5 Scratch Game Tickets Like Best (n = 99)* Base=Respondents who have played $5 games in the past week or past month Q25cW5. And which of the following $5.00 Scratch Game tickets do you like best?

  38. Interest in Online Scratch Games • Almost half of Scratch players would be interested in playing Scratch style online Lottery games. W4 W5 (n = 246)* (n = 292)* *Base=Respondents who have played Scratch games in the past year Q32BW4. Would you be interested in playing Lottery games online, such as specially designed instant win scratch games where you virtually scratch to see if you have won?

  39. New Question Frequency of Playing Longer Scratch Games • Bingo and Crossword Games are the most popular longer playing Scratch Games. W5 (n = 292)* *Base=Respondents who have played Scratch games in the past year Q32CW5. How often do you play the following scratch games that may take longer to play than other scratch games?

  40. Multi-State Games &

  41. Amount Spent on Powerball & Mega Millions… • Powerball spendis consistent with W4 figures in terms of average spend per play and per month. • Mega Millions spend is at its highest level per play. • 40% of all Powerball players typically spend more than $10 in a month. • 45% of players spent $6 or more the last time they played - the highest of any wave to date. • More frequent players are less motivated by increasing jackpot sizes. Spend Last Time Played – Mean $ Spend In Typical Month – Mean $ W2W3 W4 W5 $15$12 $16 $17 $20$8 $11 $11 W2 W3 W4 W5 $7 $8 $9$8 $8 $4 $7$9 *Base=Respondents who have played Powerball in the past year Q34/47. How much did you spend the last time you played Powerball/Mega Millions? Q35/48. Approximately how much do you spend on Powerball/Mega Millions in a typical month?

  42. Powerball Jackpot Spend Trends • 45% of players will spend more as jackpot size increases • The distribution of jackpot amount that prompts spend increases remains consistent with W4. Amount at Which Spend More Spend More as Jackpot Grows W3 Mean = $104m (n = 271*) (n = 116**) Mean = $123m W4 (n = 100**) (n = 261*) Mean = $133m W5 (n = 135**) (n = 300*) Note: Solid arrows indicate Wave 3 significantly higher/lower than Wave 2 at 95% confidence level Arrow outlines indicate Wave 3 significantly higher/lower than Wave 2 at 90% confidence level *Base=Respondents who have played Powerball in the past year ** Base=Respondents who spend more on Powerball tickets as the jackpot grows Q38. Do you typically spend more on Powerball tickets as the jackpot grows? Q39. At what jackpot amount do you start to spend more on Powerball?

  43. Reasons for Playing POWERBALL • Nearly half of Powerball players cite the “chance to win” as the key reason they play the game. • The number of players that cite ‘the money’ as the key reason for playing is on the rise in W5, with a corresponding decline in ‘for fun/ entertainment/I like the game’. (n = 271)* (n = 261)* (n = 300)* Base=Respondents who have played POWERBALL in the past year Q33a What is the key reason that you play POWERBALL?

  44. $2 Powerball Changes – Awareness and Playership • Awareness of Powerball game changes has decreased significantly, with now 70% of players claiming they are unaware • ‘More Winners’ is up significantly as an improvement from W4 to W5. Aware of Powerball Improvements? Improvements W4 (n=261*) (n=105**) W5 (n=300*) (n=74**) *Base=Respondents who have played Powerball in the past year ** Base=Respondents aware of Powerball improvements Q39ABW4. Are you aware that the Powerball game has made some improvements recently? Q39ABCW4. What improvements has Powerball made?

  45. Powerball Game Changes • Among those players who have continued to play Powerball, 78% state that they will continue playing Powerball now that it is a $2 game. • 14% say they will stop playing, up significantly from W4. • 32% will spend more $11 or more on $2 Powerball in a typical month, down from 40% in W4. Will you continue playing Powerball now that the games changed to $2 ticket? Spend on $2 Powerball in a typical month? Mean: $16 W4 (261)* Mean: $14 W5 (300)* *Base=Respondents who have played Powerball in the past year Q39BAW4. Now that the Powerball game has made some improvements … will you still play Powerball? Q39e. How much will you spend on a $2 Powerball game in a typical month?

  46. PowerPlay Feature – Awareness and Playership • 30% of Powerball players are aware of the changes to the Powerplayfeature, down from 40% in W4. • Of those aware of the changes, 73% are not changing their playership behavior in W5. Aware of PowerPlay Changes? Playership Since Change W4 (n=261*) (n=104**) W5 (n=300*) (n=89**) *Base=Respondents who have played Powerball in the past year ** Base=Respondents aware of PowerPlay changes Q39AW4. Are you aware that the PowerPlay feature of Powerball has had some changes recently? Q39BW4. Are you playing PowerPlay feature of Powerball more, less, or about the same now that it has changed?

  47. PowerPlay Feature – Now and Future • Just under half of Powerball players play PowerPlay in Colorado. • 86% of PowerPlay players say they will continue to play Powerplay despite the introduction of the $2 Powerball ticket. Do you currently play the PowerPlay feature of PowerBall? Will you play PowerPlay ifPowerBall increases to $2? W3 (n=271)* (n=139)** W4 (n=261)* (n=119)** W5 (n=300)* (n=142)** *Base=Respondents who have played Powerball in the past year ** Base=Respondents who play PowerPlay feature of PowerBall Q39a. Do you currently play the PowerPlay feature of Powerball for an extra $1…? Q39d. Now that the Powerball game increased from a $1 game to a $2 jackpot game, will you still play PowerPlay…?

  48. Impact of $2 Powerball on Total CO Lottery Spend • Thepercentage of players keeping spend levels the same has dropped significantly to 37% in W5. W2 W3 W5 W4 (n = 257) (n = 271) (n = 300) (n = 261) *Base=Respondents who have played Powerball in the past week, month, year Q39f. How will a $2 Powerball game affect your spending on the range of Lottery games you currently play, including Powerball?

  49. Impact of $2 Powerball on Total CO Lottery Spend • 27% of Past Year players spend less overall on $2 Powerball, while either keeping other spend the same or increasing spend on other games. Total Past Week Past Month Past Year (n=300) (B)(n=85)* (C)(n=97)* (D)(n=117)* D d CD Note: Letters indicate a significant difference across player groups at the 95% confidence level *Base=Respondents who have played Powerball in the past week, month, year Q39f. How will a $2 Powerball game affect your spending on the range of Lottery games you currently play, including Powerball?

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