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Media Literacy

Media Literacy. Why bother?. If we’re not media literate, we can’t understand what the media are doing for us and to us. CHANNEL. SENDER. RECEIVER. RECEIVER. SENDER. CHANNEL. Animal House. The Cosby Show. Elements of Media Literacy Art Silverblatt (2001).

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Media Literacy

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  1. Media Literacy

  2. Why bother? If we’re not media literate, we can’t understand what the media are doing for us and to us

  3. CHANNEL SENDER RECEIVER RECEIVER SENDER CHANNEL

  4. Animal House

  5. The Cosby Show

  6. Elements of Media LiteracyArt Silverblatt (2001) • A critical thinking skill enabling audience members to develop independent judgments about media content • An understanding of the process of mass communication • An awareness of the impact of media on the individual and society

  7. 4. Strategies for analyzing and discussing media messages 5. The ability to enjoy, understand, and appreciate media content 6. Development of effective and responsible production skills 7. An understanding of the ethical and moral obligations of media practitioners

  8. 8. An understanding of media content as a text that provides insight into our culture and our lives This one we’ll save for last.

  9. A critical thinking skill enabling audience members to develop independent judgments about media content

  10. Most people just veg out when interacting with the media • Sit in front of tube • Leaf through magazines and newspapers • Radio in the background • Surf the net at random • Text and tweet ad nauseum

  11. Kate Moore – texting champ • Sends an average of 14,000 text messages a month • “Let your kid text during dinner! Let your kid text during school! It pays off!”

  12. A critical thinking skill enabling audience members to develop independent judgments about media content

  13. An understanding of the process of mass communication

  14. An awareness of the impact of media on the individual and society

  15. Strategies for analyzing and discussing media messages

  16. The ability to enjoy, understand, and appreciate media content

  17. Terry Pratchett

  18. The Daily Show w/ John Stewart

  19. Development of effective and responsible production skills

  20. An understanding of the ethical and moral obligations of media practitioners

  21. Glenn Beck

  22. Media Literacy Skills

  23. Ability and willingness to make an effort to understand content, to pay attention, and to filter out noise

  24. An understanding of and respect for the power of media messages

  25. Third Person Effect

  26. The ability to distinguish emotional from reasoned reactions and to act accordingly

  27. Develop a heightened expectation of media content

  28. Know genre conventions and learn to recognize when they’re being mixed

  29. Think critically about media messages, no matter how credible the source

  30. An understanding of media content as a text that provides insight into our culture and our lives

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