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2014 Fundraising Technology Trends Study

Fundraisers today face an amazing array of choices when it comes to technology. There are software suites for coordinating outreach. There are continuous innovations in web communication channels and social media. There are even novel ways to accept donations in the form of bitcoin and other digital currencies. The opportunities to accelerate, expand, and amplify fundraising efforts abound. But the amount of choice can also be overwhelming. The newly published "2014 Fundraising Technology Trends Study" gathers together the experiences of 142 fundraising organizations with technology to provide real data on what's working and what isn't. The study--authored by Milwaukee-based Find Accounting Software and co-sponsored by the Southeastern Wisconsin chapter of the AFP--revealed specific data about how today's most successful fundraisers are using technology. http://findaccountingsoftware.com/expert-advice/2014-fundraising-technology-trends-study/

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2014 Fundraising Technology Trends Study

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  1. 2014 Fundraising Technology Trends Study By:Find Accounting Software

  2. Study overview • 142 fundraisers answered a 25 question survey providing actionable data on technology best practices • Co-sponsored by: • The Association of Fundraising Professionals (AFP) • Cougar Mountain • Araize 2014 Fundraising Technology Trends Study

  3. Critical questions answered • Which management software options, communication channels, and payment methods do fundraisers use and to what degree? • What attitudes do fundraisers hold on technology and its impact on fundraising effectiveness? • Most importantly: Which tools work and which don’t? 2014 Fundraising Technology Trends Study

  4. Key finding #1 Success isn’t assured. Nearly half of fundraising organizations (47%) generated the same or less revenue in 2013 versus 2012. 2014 Fundraising Technology Trends Study

  5. Key finding #2 Fundraisers believe in technology, but often lack it. 4 out of 5 fundraisers say better technology leads to fundraising success; only 1 in 3 say they have the tools they need to be effective. 2014 Fundraising Technology Trends Study

  6. Key finding #3 Leveraging the web matters. Fundraisers who accept online donations were 24% more likely to have increased their fundraising revenue. 2014 Fundraising Technology Trends Study

  7. Key finding #4 Diversification is key. A greater variety of management software, communication channels, and payment methods lead to greater fundraising success. 2014 Fundraising Technology Trends Study

  8. Key finding #5 The profile of a successful fundraiser exists--and it can be emulated. Over 8 out of 10 fundraisers who met specific best practice standards in terms of technology adoption described themselves as either “effective” or “very effective” fundraisers. 2014 Fundraising Technology Trends Study

  9. Fundraising growth is hit or miss. 53% of non-profits increased 2013 vs 2012 revenues. 2014 Fundraising Technology Trends Study

  10. Fundraisers feel they can improve. Only 45% say they are effective or very effective. 2014 Fundraising Technology Trends Study

  11. Different types of fundraising organizations are more effective than others. 2014 Fundraising Technology Trends Study

  12. The ability to grow revenue year-to-year did not vary significantly by organization size. 2014 Fundraising Technology Trends Study

  13. The ability to grow revenue year-to-year did not vary significantly by organization size. 2014 Fundraising Technology Trends Study

  14. Fundraisers have a high level of confidence in technology to improve fundraising. 2014 Fundraising Technology Trends Study

  15. Most fundraisers feel they don’t have the technology tools they need to succeed. 2014 Fundraising Technology Trends Study

  16. Fundraisers use a diverse set of management software tools. 2014 Fundraising Technology Trends Study

  17. What software works? Only 25% of the firms who reported not using any fundraising management software were able to grow 2013 revenues. Compare that to the proportion of revenue growing organizations who managed their fundraising with: • CRM software (65% of users reported revenue growth) • Contributions management software (62%) • Accounting software (61%) • Productivity applications (60%) • Web analytics software (57%) 2014 Fundraising Technology Trends Study

  18. Effective/very effective fundraisers use 2x as many mgmt. software tools as ineffective peers. 2014 Fundraising Technology Trends Study

  19. ...compared to non-profits not using contributions management software. Contributions mgmt software Non-profit organizations using contributions management software are... 49% 38% 36% More likely to have increased fundraising revenue between 2013 and 2012. More likely to project increased fundraising revenue in 2014 versus 2013. More likely to describe their fundraising efforts as “effective” or “very effective.” 2014 Fundraising Technology Trends Study

  20. In-person & web communication was reported at the largest # of fundraising non-profits. 2014 Fundraising Technology Trends Study

  21. Effective/very effective fundraisers use 2x more communication channels vs. ineffective peers. 2014 Fundraising Technology Trends Study

  22. Communication channel impact With most non-profits using multiple channels, no individual channel correlates with a particularly elevated success rate. Consider the proportion of organizations projecting 2014 revenue growth in each communication channel user group: • Newspaper (68% project 2014 revenue growth) • Phone (67%) • Postal mail (65%) • Broadcast (65%) • Web (64%) • Email (64%) • In-person/events (63%) 2014 Fundraising Technology Trends Study

  23. Fundraisers leveraging the web utilize a variety of tactics. 2014 Fundraising Technology Trends Study

  24. Effective web channels Fundraisers who blog & use online video content are particularly effective. +34% +47% Non-profits that blog are 34% more likely to have increased revenue in 2013 than those that do not. Non-profits that use video are 34% more likely to have increased revenue in 2013 than those that do not. *Additionally, the use of websites, social media, mobile web, forums, mobile apps, and web chat also all represented success factors. Each technology’s user groups had elevated rates of growing 2013 revenue compared to non-users. 2014 Fundraising Technology Trends Study

  25. Effective/Very Effective fundraisers use nearly 3x as many web channels as ineffective peers. 2014 Fundraising Technology Trends Study

  26. ...compared to non-profits that do not accept donations online. Impact of online donations Non-profits organizations that accept online donations are... 61% 24% 26% More likely to have increased fundraising revenue between 2013 and 2012. More likely to project increased fundraising revenue in 2014 versus 2013. More likely to describe their fundraising efforts as “effective” or “very effective.” 2014 Fundraising Technology Trends Study

  27. Cash is still king, but nearly 1 in 2 fundraisers accept paypal and eft payments. 2014 Fundraising Technology Trends Study

  28. Effective/very effective fundraisers accept payment through a larger variety of methods. 2014 Fundraising Technology Trends Study

  29. *Based on fundraisers accepting online donations and using at minimum 3 software management tools, 5 communication channels, 3 web-based tactics, and 3 payment acceptance methods. Successful fundraiser profile Top performers*: Consider the results of tech-enabled, highly diversified fundraisers. 83% 67% 83% Said their 2013 revenues were “considerably more” than 2012. Project increased revenue in 2014 versus 2013. Feel they are either “effective” or “very effective” fundraisers. 2014 Fundraising Technology Trends Study

  30. Study population All survey takers from US and Canadian fundraisers. 2014 Fundraising Technology Trends Study

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