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AIG Fam/Fav - 1990 - 2008. This is AIG’s 2nd Brand Crisis - first was 1997-2000. AIG Fam/Fav - 2005 - 2008. Brand Crisis Defined - Fam up/Fav down.
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AIG Fam/Fav - 1990 - 2008 This is AIG’s 2nd Brand Crisis - first was 1997-2000
AIG Fam/Fav - 2005 - 2008 Brand Crisis Defined - Fam up/Fav down