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National Data Centers & IndigoPool Services. A Unique Customer Value Proposition. Area and GeoMarket Communication January 2004. Contents. Background SIS National Data Center Business Competition A Unique Differentiator Where Does IndigoPool Add Value?
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National Data Centers & IndigoPool Services A Unique Customer Value Proposition Area and GeoMarket Communication January 2004
Contents • Background • SIS National Data Center Business • Competition • A Unique Differentiator • Where Does IndigoPool Add Value? • Benefits of a Licensing Round Promotion • PEMEX Case Study • Licensing Round Solution
Key Premise • The world is rich in opportunities for oil companies • Oil companies need rapid, secure access to data for risk analysis • Countries with well organized, quality data hold a stronger market position in terms of attracting investment Enabling Technology Magnifies These Trends
What is a National Data Center? • Agency created by a geopolitical entity • Custodian of the national E&P data assets • Active center where data lives and is utilized • Promotes investment in the petroleum industry through an expanded set of services
What Is the Role of a National Data Center? • Manage and preserve all data generated from oil and gas activities • Report to government regulatory agencies • Assist in promoting investment in the country’s oil and gas industry • Provide a central repository of knowledge for the geotechnical community at large, including oil companies, government and universities • Manage technical publications on the country’s petroleum resources
SIS – The Industry Leader Russia Yamal Norway DISKOS UK CDA Kazakhstan Japan MMS Pakistan Yemen Trinidad Colombia Cameroon Papua New Guinea Angola Brazil Peru Western Australia Bolivia South Africa SIS Others
“We think [Schlumberger’s] strengths lie in the following areas: wireline logging, seismic … and related data-management disciplines.” MorganStanley Equity Research, April 2003 “In the field of national data repositories .. [the next providers’] market share is around 15%” Andrew McBarnet, OilOnline, September 2002
2001 PeruPetro NDR renewal Ecopetrol NDR Cameroon NDR 2002 DISKOS Trinidad NDR Congo NDR – Approval received Gas De France – Data Center Contract Papua New Guinea - NDR Recent SIS Wins 2003 • Yemen NDC • Angola NDC • Yamal NDC Renewal • Columbia NDC renewal • Western Australia Government
Customer Feedback“Why Schlumberger Was Selected” • IM knowledge/track record/domain expertise • Proven ability to quickly ramp up/down resources as required • Innovation in addition to tools and processes • Compatible culture - Customer focus • Commercial flexibility • Many IM tools already implemented and operating • Wide spread leveraged communications capabilities
Good Success Stories………. • Yamal, providing over 1000 services for regional investors each year • Peru, offering web connectivity to 2.2 TB of well, seismic, and lease data • Australia, tracking 1,700 active petroleum licenses • Cameroon, facilitating 3 new partnerships between local and foreign companies in the first 2 years of operation
……..But, The Real Value of an NDC Creates opportunities to promote licensing rounds to attract foreign investment and expertise
Where Does IndigoPool Add Value? • IndigoPool provides services to streamline the process and bring the best value to companies selling corporate assets • IndigoPool has leveraged the advantages of the data intensive Petroleum business to develop • Unique processes • Qualified people • Specialised technology to assist in acquisitions and divestitures around the world
Growing Issues faced by Buyers & Sellers • Buyers • Fewer Resources • Time Constraints • Security Issues • Health & Travel Concerns • Sellers • Greater Global Competition • Finding the Right Buyers • Valuation Gap • Increased Corporate Demands
IndigoPool Services • Sell-side Project Management • Full Divestiture Marketing Services • Technical & Commercial Asset Appraisal (through DCS) • Due Diligence • Qualified Professionals with over 100+ years of combined A&D experience
IndigoPool Divestment Process – Breakdown of the Sell Side Process IndigoPool Core Services IndigoPool Tech. Services IndigoPool Process Full IndigoPool Management and Marketing
Benefits of a Licensing Round Promotion • Creates a “compelling event” for investors by showcasing opportunities with bid deadlines • Bid deadlines create a sense of urgency for evaluating opportunities • Investment opportunities are properly evaluated when using relevant data • The value of relevant data increases when the data becomes a requirement of the opportunity evaluation
PEMEX Case Study • PEMEX Objectives • Mexico needs energy, specifically gas • Mexico wants foreign expertise & investment • Mexico wants to make 8 separate packages available to bidders for open bidding • PEMEX Advantages • PEMEX is an SIS data management customer • PEMEX has good data management solution in place • PEMEX Disadvantages • PEMEX has no experience with licensing rounds
PEMEX Case Study • IndigoPool manages the entire due diligence & opportunity assessment process • Works with SIS IM team onsite to collect & assemble appropriate data • Builds online data rooms with 35 gbytes of data • Uses ecards, tradeshows and industry contacts to promote the licensing round • Builds a physical data-room with PCs and workstations in Reynosa, Mexico • Hosts several briefings in multiple locations to inform interested bidders • Cuts & ships data tapes • Provides insights, feedback & stats on bidders’ interest to PEMEX
PEMEX Case Study Results • 300+ professionals from 150+ companies review online data • PEMEX awards 5 blocks raising more than $3.75B USD from a wide range of international companies & consortiums • PEMEX learned valuable lessons to be applied to next round
IndigoPool: Licensing Round Solution • Country Marketing Plan • Highlight the investment opportunities created through the licensing round • Provide reasons why bidders should be interested in country • Block Evaluation & Preparation of Marketing Material • Site assessment & data audit • Blocks quick evaluation • Preparation of marketing strategy
IndigoPool: Licensing Round Solution • Country & Block Promotion • Country channel • Examples of successful plays & fields • Data Packages & Data Rooms • Data selection & Preparation • Sales of data packages • Data room setup & management • Marketing Campaign • Advisory & Support
National Data Centers & IndigoPool Services A Unique Customer Value Proposition Area and GeoMarket Communication January 2004