Padriac Shinville , Dean of Enrollment Services Lindsay Eickhorst , Director of Advisement & Career Services He

1. SEM-ANTICS: Defining the Relationship Between Intentional Efforts & Desired Results Padriac Shinville, Dean of Enrollment Services Lindsay Eickhorst, Director of Advisement & Career Services Heartland Community College November 11, 2013 Session ID 1759

2. Heartland Community College • Founded in 1990 • College Locations: • Main Campus, Normal IL • Heartland Pontiac Center • Heartland Lincoln Center • Average Student Age: 26 • Teacher/Student Ratio: 19:1 • First Generation: 43% • Programs of Study: • 26 Degrees • 53 Certificates

3. Heartland Community College Undergraduate Headcount Fall 1991: 811 2001: 4,233 2011: 5,558 2012: 5,324 2013: 5,005

4. Heartland Community College Fiscal Year Graduates 2009: 655 (baseline) 2015: 818* 2020: 954* 2025: 1,090* *Complete College America ICCB proposed goal

5. Heartland Community College Strategic Focus Goals FY12-14 • HCC will effectively transition students into college-level coursework by assessing, accelerating, and augmenting student readiness. • HCC will empower our students to explore options, develop intentional pathways, and achieve relevant academic and career goals.

6. Heartland Community College Strategic Focus Goals FY14-16 • HCC will effectively assess students’ experiences, creating actionable intelligence applied at key momentum points to improve student learning. • HCC will enhance decision making at all levels of the organization through processes and technologies which guarantee the quality and availability of data and information to drive organizational improvement.

7. Strategies For Helping Students Transition and COMPLETE! Admissions photo?

8. Three Ingredients That Kick-Started Institutional Change • Attendance at the 2012 SEM Conference in Orlando, FL. • “Applying SEM at the Community College” • ENTHUSIASM!

9. SEM Defined • A concept and process that enables the fulfillment of institutional mission and the students’ educational goals. • SEM Principles: • Establishing comprehensive goals for the number and types of students needed to fulfill the institutional mission. • Promoting students’ academic success by improving access, transition, persistence, and graduation. • Promoting institutional success by enabling effective strategic and financial planning. • Creating a data-rich environment to inform decisions and evaluate strategies. • Strengthening communications and marketing with internal and external stakeholders. • Increasing collaboration among departments across the campus to support the enrollment program.

10. Four Legs of the Chair: People, Culture, Processes, and Technology People Processes Culture Technology

11. SEM-Antics

12. “Delivering programs and building relationships that enhance students’ access, transition, persistence, and goal attainment will determine the institution’s ability to recruit and retain students ...” (pg. 5)

13. SEM-Antics

14. Enrollment Services Division • FY 13-14 Staff Changes • PeopleSoft Projects • Business Processes • Orientation Take Over: Senior Days/New Student Days

15. Senior Days/ New Student Days • Orientation came to Enrollment Services in late January 2013 • 1st Senior Day was April 18th • 7 Senior Days/7 New Student Days, 517 Students Attended • 96.3% of students who attended, enrolled in classes • Where are we headed?

16. SEM-Antics

17. Heartland Community College SEM Committee The Make-Up: President VP Learning & Student Success AVP Academic Affairs Enrollment Services (3) Instructional Chairs (2) Student Success (2) Director of Marketing Adult Education Continuing Education Controller

18. Heartland Community College SEM Committee • Outcomes: • College Wide Education/Communication • No Late Enrollment Policy • No Drop for Non-Payment • Four Ways to Pay • Financial Responsibility Statement

19. SEM-Antics

20. Making Personal Connections “Relationships are important, and assisting students in identifying a person or persons they know is committed to their success improves the likelihood of that success.” (pg. 40)

21. SEM-Antics

22. Academic Calendar High School Guidance Counselors College Now Postcard “Good Luck on the ACT” - ACT Code

23. Non-Returner Letter - Advisement sent personalized letter to students Stop-Outs Post Card - Sent to 1115Students • New/Current Students • - Sent to 3563Students • Phone-A-Thon • College Wide Initiative • Called 2250 Students

24. Priority Registration Week Celebration Monday • Enrollment Services Team Approach • Email Communication to Students, Faculty, and Staff • Postcards and Other Marketing • 61 Classroom Visits by Advisors • 1500 (30%) Students Re-Registered for Spring 2014 • 250 Students Attended Celebration Monday!

25. Personalized Advisement • Classroom Advisement Sessions • Developmental Classes • General Education Classes • 2 Advisement Appointments • Initial and Follow Up Appointment Structure/Design • Department Liaisons • Special Population Advisors • Workshops • Academic Standing Program • 85 Current Participants • GENS Courses Taught by Advisors • Personalized Emails • Instant Advisement • Social Media

26. Personalized Emails Advisement “Relationships are important, and assisting students in identifying a person or persons they know is committed to their success improves the likelihood of that success.” (pg. 40)

27. Outreach/Social Media Instant Advising -3 Weeks, 12 stations -Over 150 Students Served Heartland Community College -Facebook Page -Twitter Account

28. SEM-Antics

29. Student Success Calendar HCC Faculty and Staff -Collaboration with Dean of Student Success -Communication Plan Developed to Supplement Calendar

30. In 12 Short Months… What Have We Learned? • Front Line Staff Have ALL the Answers! • Data, Data, Data • Celebrate Successes • Continuous Assessment & Improvement • Communication

31. Where Are We Going? • Milestones & Momentum Points (KPIs) For Enrollment Services (?) • Transcript Clearinghouse • Articulation Database • Prerequisites in PeopleSoft • 3C’s • Student Profile Report • Web Redesign (Phase 2) • Catalog Redesign (Student Handbook) • Graduation Audits at 15, 30, 45 credit hours

32. Bibliography Bontrager, Bob, and Bruce Clemetsen. Applying SEM at the Community College. Washington, DC: American Association of Collegiate Registrars and Admissions Officers, 2009. Goben, Allen. “Collaboratively Leading Institutional Effectiveness Efforts in Higher Education Institutions. How Can We Cohesively Build All Four Legs of the Chair To Support the Strongest Institutional Effectiveness Efforts in Education?” SAS. 2007. Dr. Allen Goben: White Paper

33. Questions?

34. Padriac.Shinville@heartland.edu Lindsay.Eickhorst@heartland.edu