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Typo graphy Basics II

Typo graphy Basics II. Typography. Legibility: The quality in a typeface design that affects the speed of perception: the faster, easier, and more accurate the perception, the more legible the type. Typography. Legibility. Legibility. Strong legibility. Weaker legibility. Typography.

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Typo graphy Basics II

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  1. TypographyBasics II

  2. Typography Legibility: The quality in a typeface design that affectsthe speed of perception: the faster, easier, and more accurate the perception, the more legible the type.

  3. Typography Legibility Legibility Strong legibility Weaker legibility

  4. Typography Readability: the ability to easily read and comprehendextended amounts of text (body text or body copy).

  5. Typography Readability All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. Weak readability All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. Stronger readability

  6. Typography

  7. Typography

  8. Typography readability readability

  9. Typography readability readability The irregular shape of the tops of lowercase letters allow us to read them quickly as a shape. Shape recognition vs. letter recognition

  10. Typography readability readability

  11. Typography readability The shape of the word is more unusual, thus more memorable. READABILITY

  12. Typography

  13. Typography The highest level of legibility and readability is attained through careful consideration of: • typeface design • letterspacing • word spacing • line spacing • and other typographic refinements

  14. Typography Your selection of a typeface should be based on; • the project and it’s message • the audience • the conditions in which it will be viewed • and how much copy is being read.

  15. Typography

  16. Typography List three things that make this text difficult to read

  17. Typography

  18. Typography The intention: DON”T READ THIS NOTICE!

  19. Typography Word spacing Too tight Too loose Normal

  20. Typography Unjustified: Equal wordspacing Justified: Unequal wordspacing Inconsistent spacing

  21. Line spacing (Leading)

  22. Factors affecting linespacing” • type size • x-height • line length • vertical stress • san serif • copy length • line length

  23. Factors affecting linespacing” • type size All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

  24. Factors affecting linespacing” • x-height All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

  25. Factors affecting linespacing” • strong vertical stress

  26. Factors affecting linespacing” • sans serif All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

  27. Factors affecting linespacing” • copy length All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

  28. Factors affecting linespacing” • line length All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

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