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Organizational Identity & the Sustainable Organization

Vision, Mission, Values Branding & Messaging Strong Leadership. Organizational Identity & the Sustainable Organization . Business Model Canvas. Vision, Mission, Values “The Value Proposition”. Organizational Identity & the Sustainable Organization Review.

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Organizational Identity & the Sustainable Organization

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  1. Vision, Mission, Values Branding & Messaging Strong Leadership Organizational Identity & the Sustainable Organization

  2. Business Model Canvas

  3. Vision, Mission, Values “The Value Proposition”

  4. Organizational Identity & the Sustainable Organization Review • Seven Components of a Sustainable Organization • Organizational Identity • Financial and Other Systems Administration • Long-Range Fund-Raising Plan • Annual Operational Plan • Board Development Plan • Staff Development & Organizational Culture • Vision, Mission, and Values • Vision-Why Mission-What Values-How • Branding • The brand is the emotional response one has regarding a company or person. • People buy the person first, company second, product third, and price last. • Messaging • Nonprofits have a built-in advantage (put faces to stories) • Frame messages around values (Primary values trump Secondary values) • Messages should be framed around values and at the proper level • Leadership • Ensure your leadership model is framed around change and not maintenance

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