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TIA – 16.10.2012

TIA – 16.10.2012. Hotel ratings in Bhutan. High quality image seeked. Elodie & Gabrielle, 703_e. Bhutan. Bhutan today. 123 hotels in total 8 *****, 7 ****, 54 **, 19* 2010 : Obligation for 1 and 2 stars hotels to upgrade to 3 stars before the end of 2012. Objective.

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TIA – 16.10.2012

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  1. TIA – 16.10.2012 Hotel ratings in Bhutan. High quality image seeked Elodie & Gabrielle, 703_e

  2. Bhutan

  3. Bhutan today • 123 hotels in total • 8 *****, 7 ****, 54 **, 19* • 2010 : Obligation for 1 and 2 stars hotels to upgrade to 3 stars before the end of 2012

  4. Objective • Target : 100’000 tourists per yearcoming to Bhutan and stay in three stars or above (mandatory) • EnhanceBhutan’shospitality image • Reach more high-end tourists ($$)

  5. Issues • Bank loans • Labour problems • Seasonality

  6. Conclusion More high-end tourists but should not forget to thinkLOCAL Impact on lesswealthytourists?

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