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International Summit February 1, 2011

International Summit February 1, 2011. A&E Sports DVD. &. From Old Trafford to the World . A&E Sports DVD. THE Soccer Club 18 League Titles Four League Cups Record 11 FA Cups Three European Cups

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International Summit February 1, 2011

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  1. International Summit February 1, 2011

  2. A&E Sports DVD & From Old Trafford to the World

  3. A&E Sports DVD THE Soccer Club • 18 League Titles • Four League Cups • Record 11 FA Cups • Three European Cups • The TREBLE: In 1998-99 season won the Premier League, FA Cup, and UEFA Champions League Old Trafford Stadium, Home since 1910 • Capacity of 78,800 (Eight years of sellouts, season-ticket waiting list of more than 100,000)0

  4. A&E Sports DVD • The Manchester United Brand • #1 Sports Brand in the World • #1 most popular soccer Club • #1 in annual revenue topping $450MM Fans are drawn to the Man U Red Devils the way consumers are drawn to world-class luxury brands: Aspirational association with greatness, glamour, and the category leader

  5. A&E Sports DVD THE Soccer Club Manchester United and the World Global Roster includes stars from 16 countries: • England • Netherlands • France • Brazil • Portugal • Serbia • Mexico • South Korea • Bulgaria • Ireland • Northern Ireland • Belgium • Italy • Senegal • Denmark • Poland

  6. A&E Sports DVD • Global Fan Base beyond the U.K.: • South Korea - 27.2 million fans • South & Central America - 24.6 million (includes 62 fans in the Falkland Islands !!) • Continental Europe - 26.9 million • India - 10 million • Japan - 6 million • Australia - 1.2 million • Passionate Fans: • Club Website is in English, Japanese, Korean, Arabic, Spanish, and Chinese www.manutd.com • 15 million unique hits monthly to the website with the vast majority from outside the UK • Club’s Facebook site was launched 6 months ago and has 8 million fans • A study by Future Sports + Entertainment tabs Man U as having a global reach of 45 million per match. • The 2009 Champions League Final had global viewership of 267 million  **Fans 15 years of age or older who have a strong and passionate affinity for MU but not exclusive

  7. A&E Sports DVD • A&E Home Entertainment/ MLB, New York Yankees • New York Yankees top-sports brand in the United States • A&E’s Proven Methods to Building a DVD • Games • History • Season in Review • Players • Premiums

  8. A&E Sports DVD Full-Game Collections

  9. A&E Sports DVD History Programs Championship Set History Season in Review

  10. A&E Sports DVD 20-DVDs 2-DVDs: Captains 2-DVDs: Teammates

  11. A&E Sports DVD as Premiums

  12. A&E Sports DVD 2011 Release Schedule • Man U 2011 2010-2011 Season in Review (Release date: Q3): A fast paced time capsule that includes all the key highlights and events of the season following in style and substance to iterations of the same title over the previous season. • Sir Alex’s 25th (Release date: Q4): Released as the Club celebrates the 25th Anniversary of Sir Alex Ferguson joining Man U. Sir Alex is the most successful manager in British football history – winning more than 30 trophies during his time in charge of the Reds. • United Greats – boxed set of 4 titles (Release date: Q4): Position tally of the best to play the each position for the red Devils. • DVD Annual 2011 (Release date: Q4): Top-selling fan favorite follows form of previous Annuals the 2011 Annual will be geared to a younger audience and be centered on unique and exclusive access to players.

  13. From Old Trafford to the World • Engage the Global Fanbase • Respond to each Market with Region-specific programs • Multi-tiered rollout • singles • sets • premiums • Top Brand, Top Product, Top Sales: The TREBLE! &

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