Libraries and Web 2.0

1. Libraries and Web 2.0

2. What is Web 2.0? Web 1.0 Web 2.0 DoubleClick  Google AdSense Ofoto  Flickr Akamai  BitTorrent mp3.com  Napster Britannica Online  Wikipedia personal websites  blogging Evite  upcoming.org and EVDB domain name speculation  search engine optimization page views  cost per click screen scraping  web services Publishing  participation content management systems  wikis directories (taxonomy)  tagging ("folksonomy") Stickiness  syndication

3. Libraries as participatory institutions • Libraries rely on donations of patrons (books, money, time) • Patron driven acquisition models • Community meeting spaces/ forums for public discussions • Librarians as educators

4. Web 2.0 OPAC • Includes features users may be used to in social media or other web 2.0 applications • Tag clouds • Faceted and focus searches • Tagging • Rating • Book review • Did you mean…? • Enriched meta data content- even first chapters • Recently added field • My cart • Integration with digital collections

5. MORRIS Encore

6. The Blog (web log) • Over 156 million blogs in existence across a range of topics and interests • Easily updated and presented in reverse chronological order to highlight most up to date information • Can share text, video, and images • Quality blogs are interactive- allow for comments and ratings • Blog as online advertisement. May provide links to other pages and services • Blogoshpere- connected community blogs cataloged by topic- blog search engines

7. Twitter • Text-based social networking site launched in 2006 • User can post up to 140 characters at once • User also can group or trend posts with a ‘hash tag’-- #

8. Twitter- Demographic • Twitter’s demographic is largely female, ranging from 25-54 in the majority • Libraries can reach a large number of their own demographic at no cost

9. Twitter- Usage by Organizations • Twitter can be used to update ‘followers’, or those who subscribe to a particular • Twitter, on sales, promotions, and events • The more ‘followers’, or subscribers, the more reach your posts/organization has

10. Twitter- Benefits to Libraries • Twitter uses the API Interface, which allows users to build upon the structure of the site, and is easy to use • Includes incorporation of picture, video, audio and internet link sharing • Allows followers to extract older posts, so they can collect data from recent past • Barriers between librarian and library user are broken down; a “conversation” is taking place

11. Twitter: Benefits (Continued) • Twitter allows libraries to connect with patrons • Creates a social library, where patrons can learn/share news and updates the library has; also makes it easer to connect to librarian as person • More and more libraries are embracing Twitter as a way to connect with patrons in the ‘Millenial’ generation

12. facebook • Facebook is the largest social networking site in the world. • It allows users to set up a public (or semi-public) profile and connect with other members on facebook. • Organizations, companies, or entities (such as libraries) can also set up facebook pages to connect with people interested in the services they provide.

13. Why should libraries use facebook? • Facebook allows libraries to interact with patrons on a daily basis • It’s a free method of publicizing the library, its collections and events • Users can easily comment on posts and provide valuable feedback • facebook users can find information about the library (or links to resources) in one convenient place

14. Advice: • Make your page easy to search for and find • Use pages, not groups • Frequently update your page’s content • Ask your staff and patrons to ‘like’ your page • Use a good profile picture and maintain photo albums • Use the ‘info page’ to share details

15. The Research: • The results of a 2010 survey published by the ALA claims that almost 48% of college students would like their university library to offer more library services on social networking sites like facebook and Myspace • A report on a study conducted by social media management company Syncapse Corp shows that for every 47 cents that a company spends to acquire a fan on facebook, that fan earns the company $135.91, suggesting the relationship libraries can create with fans on facebook might worth the cost of maintaining facebook pages.

16. Conclusions • Web 2.0 is based on constant, purposeful, collaborative change. • Libraries have a responsibility to actively engage with their patrons online and frequently evaluate the services they provide. • Web 2.0 is an excellent way to reach out to new patrons and enrich relationships with people already familiar with the library.

17. Works Cited • Casey, M.E., & Savastinuk, L.C. (2006, September 1). Library 2.0: service for the next generation library. Library Journal. Retrieved from http://www.libraryjournal.com/article/CA6365200.html • Cassidy, E.D., & Britsch, J., & Griffen, G., & Manolovitz, T., & Shen, M., & Turney, L. (2010) Higher Education and Emerging Technologies: student usage, preferences, and lessons for library services. Reference and User Services Quarterl, 50(4), 380-91. • Mulvihill, A. (2011, July 18). Measuring the Value of a ‘Like’. EContent Magazine. Retrieved from http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=76422 • Barack, Lauren. With A Little Help From Twitter. School Library Journal; Nov2011, Vol. 57 Issue 11, p12-15, 2p, 2 Color Photographs • O’Reilly, Tim. (2005) Design Patterns and Business Models for the Next Generation of Software. Retrieved from http://oreilly.com/web2/archive/what-is-web-20.html