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Meeting with WPP and JWT

Meeting with WPP and JWT. Powerful CONVERSION IMPROVEMENT b y u niquely combining WPP clients can get more from their traffic. Data-driven Design. Immediate Functionality. Automatic Testing. HIGHER CONVERSION RATES = HAPPY CLIENTS. Getting users to your site is EXPENSIVE

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Meeting with WPP and JWT

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  1. Meeting with WPP and JWT

  2. Powerful CONVERSION IMPROVEMENT by uniquely combining WPP clients can get more from their traffic Data-driven Design Immediate Functionality Automatic Testing

  3. HIGHER CONVERSION RATES = HAPPY CLIENTS • Getting users to your site is EXPENSIVE • Converting a higher % of your site’s visitors = ROI • Yet 78% of marketers/site owners are not happy with their conversion rates • WHY? Lack of dedicated R&D resources Limited time to research best practices (3) Difficulty implementing multivariate tests and segmentation

  4. THE WINGMAN SOLUTION Powerfully increase conversions using ad serving technology • Data-driven designs, curated to your needs • Form and call-to-action designs based on UX research and aggregated data compiled across millions of users • No-coding implementation • Just paste a single javascript tag, no backend integration needed • Automatic testing • Algos display several form variations to different users and show the best performing variation to a higher % of traffic HIGHER CONVERSION RATES without repeated designing and A/B testing

  5. OUR RESULTS Increased conversions by an average of 63%for our first clients Outperformance of winning variation vs. benchmark: 89% Sign-up form 103% Referral form 196% Lead form “Using Wingman we have seen dramatic increases in CTR's with a fraction of the time and effort.” Ron Ben Haim, CEO, JWT_Digital

  6. GET IN TOUCH! Let us know how we can help or Request a demo to see Wingman in action Gil Shulman gil@appwingman.com +1 (510) 326 5485

  7. CUSTOMER CASE STUDY SHOPKEEP POS Formerly ProductStructure

  8. SHOPKEEP POS • The Problem • Poor conversions • Merchant Referrals – key for viral growth • Info Requests – an important step of nurturing potential leads • No guidance on design • Richard used marketing automation system Pardot to build forms but didn’t know how to make them more effective • Used Optimizelyto test other parts of the site but didn’t know what he should be testing with the forms • Limited access to R&D • Main concern was developer time with R&D focused on improving the core POS system • About ShopKeep • Shopkeep POS is an iPad/iPhone Point-of-Sale company based in NY, New York founded in late 2008 • Website has an overall traffic ranking of 128k on Alexa • Richard Berger, Marketing Manager, was in charge of the website and other digital marketing efforts

  9. ORIGINAL MERCHANT REFERRAL FORM Our Best Practice Design Elements Divide long list into two columns Use minimal fields Put field labels in form fields Cut fine print

  10. OUR BEST PRACTICE FORMS Single template, varying the form field colors and call to action shape, text and color

  11. BUT WHICH ONE IS BEST? Once best practices are implemented other design variables can have a significant impact on conversions

  12. AUTOMATIC TESTING Our testing engine displayed these variations to users along with a control group and automatically found the winner

  13. INCREASE IN CONVERSIONS 79% for the first month of use from September 7th – October 7th 2013 Benchmark 1.17% based on original form as control group

  14. SHOPKEEP POS – FOLLOW-UP Original After the results and time saving from the Referral form, Richard asked to have Wingman implemented on the Info Request Form Wingman’s Forms

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