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Unlock Market Research Credential

Unlock Market Research Credential. The sense behind nonsense 2013. Proposed approach is property of Unlock. Please, no disclosure of the approach without informing and approval from Unlock .

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Unlock Market Research Credential

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  1. Unlock Market Research Credential The sense behind nonsense 2013 Proposed approach is property of Unlock. Please, no disclosure of the approach without informing and approval from Unlock

  2. HJKASDOOPWQKWEKWQKKAFNAMSDALJDASHDAJKDHAKJHSDJASKDJHAKJDHKAHDKAJHSDKJAHDKJKLADKLUTO MAKE SENSE OUT OF CONSUMER APPARENT NONSENSEPWQKHJKSAPWEAJPWQKHJKSAPWEHSDKJAHSDKHADHKJADSOSOPEN YOURMINDKAJHSDFJDENGSAOIFDKPSDFJP

  3. Who is Unlock

  4. Our Story • It began in March 2008 when several research professionals, after years of working at the top of multinational market research environment, decided to state their view on how to use consumer knowledge, in a passionate and daring way. • The office was officially opened on April 1st, 2008 Unlock aim was to set research free of clichés and misconception. The company ultimate objective was that of doing strategic brand building research, impregnated with valuable consumer knowledge (and not just any research knowledge) • Unlock specifics became that of offering that precise and valuable consumer information that sets apart from ultra-general data or simple consumer verbatims.

  5. The Unlock vision • Turning research into action is crucial • We strive to understand more the context of the problem • We design a research plan that is fit to our client’s, needs, we don’t just apply a standard methodologies

  6. The Unlock Vision We are passionate about our work Understand our partners’ needs We like challenge UNLOCK We like long term relationships We like to upgrade standards every day We like partnerships

  7. We believe that... • We relate to people, not just consumers Brands are built on human needs and values. Therefore we believe any marketing research problem requires a human approach. • And each brand has a unique story We give each brand story the attention and respect it deserves. This is a must in building the right research approach. • Brands don’t make people, people make brands We believe people have the power to continuously supply brands’ essence. On reverse, we believe successful brands are those that dare to access people deep-seated emotions. And our passion is to unlock people emotionality and bring the essential out.

  8. Unlock means a quest to find the best approach This quest has enriched us with expertise in various research domains… Qualitative Quantitative • We have experts in motivational research, ethnography, semiotics, difficult target moderation • Brand positioning, new product launch, new brand launch, brand stretching, usage & attitudes, satisfaction studies, motivational segmentation • …and in various industries • FMCG • Telecom • Media • Real estate • Automotive • B2B

  9. Key Clients Portfolio

  10. Unlock Live

  11. Unlock …. Unlock • A team of 25 research professionals, who like challenge and are passionate about research.

  12. Unlock …. Unlock • We like to learn new things and to share the know how we have! • We took part in various marketing and research conferences. Only in the past year: • BrandRo– Celemaiputernicemarciromanesti • Brand-urifascinante • Mobile Marketing Conference • Promotions Know • Internet and Mobile World • Promotions 360 • Retail Revolution • Tech Intelligence Conference • Romanian Youth Focus • ….and many more

  13. And most important…. • …we have an open mind and a free spirit 

  14. Why Unlock

  15. Training at Unlock • We have both Qualitative and Quantitative internship programs that will offer you: • Experience, access to information and learning from highly trained researchers • The possibility to become a permanent member of our team • Flexible program, because we know school is important • And of course… an internship diploma

  16. Training at Unlock 1. • Theoretical sessions 2. • On the job training 3. • Feedback sessions

  17. Training at Unlock • Qualitative Training: • How to make people that you do not know fell comfortable enough in order to share with you intimate thoughts after just 5 minutes. • The mission is to offer guidance on how to be a professional moderator, to form specialists in qualitative research. • www.scoalademoderare.ro

  18. Training at Unlock • Quantitative Courses: Joiinvatamlucrurinoi • Find out how to turn number into stories, how to understand the humans behind the data. • We aim to form quantitative research specialists that have strong methodology and research approach know how. • Courses have 2 modules: • Research methods and client service • Analysis and data processing

  19. If you want to be part of our team contact us: team@unlock-research.com www.unlock-research.com Or find us on

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