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Creating a Lead Generation Plan for your MSP

Creating a Lead Generation Plan for your MSP. Richard Tubb. Providing expert advice to help your IT company grow richard@tubblog.co.uk. Marketing is a System, not an event. Rate Yourself with a Scorecard. Business Networking. Pick-Up The Telephone. Create Client Stories.

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Creating a Lead Generation Plan for your MSP

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  1. Creating a Lead Generation Plan for your MSP

  2. #MSPLeadGen @tubblogwww.tubblog.co.uk Richard Tubb Providing expert advice to help your IT company grow richard@tubblog.co.uk

  3. Marketing is a System, not an event

  4. Rate Yourself with a Scorecard

  5. Business Networking

  6. #MSPLeadGen @tubblogwww.tubblog.co.uk Pick-Up The Telephone

  7. Create Client Stories

  8. Other Activities • Create a competition/give-away quarterly • Write a Press Release monthly • Direct Marketing – letters - monthly • Cold Calling new prospects - weekly • Exhibiting at Trade Events - quarterly • Undertake speaking engagement - monthly • Client Account Management visit - weekly

  9. Conclusion • Marketing is a system, NOT an event • Rate yourself through a Scorecard to encourage consistency • Don’t let lack of technique prevent you from getting started • Don’t try to do too much, too soon • Start small – create positive habits

  10. Questions?

  11. How to stay in touch with me • Sign up to my free newsletter - • news and strategy for SMB IT companies • http://tubb.co/MSP-Newsletter • Twitter – www.twitter.com/tubblog • LinkedIn – www.linkedin.com/in/richardtubb • (remember to introduce yourself!) • Google+ - http://gplus.to/tubblog • E-Mail (remember that?) – richard@tubblog.co.uk

  12. Thank you

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