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We are going to explore three overlapping concepts: Influence (How?)

Leading Organisational Change Dr Kevin Flinn . Influence, Involve and Engage. We are going to explore three overlapping concepts: Influence (How?) Involvement (Who might help?)

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We are going to explore three overlapping concepts: Influence (How?)

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  1. Leading Organisational Change Dr Kevin Flinn

  2. Influence, Involve and Engage • We are going to explore three overlapping concepts: • Influence (How?) • Involvement (Who might help?) • Engagement (Why should people be motivated to get involved?)

  3. 1. Influence Influence: The Psychology of Persuasion • Cialdini identified 6 Principles of Influence: • Reciprocation • Commitment and Consistency • Social Proof • Liking • Authority • Scarcity

  4. Reciprocation

  5. Commitment and Consistency

  6. Social Proof

  7. Liking

  8. Authority

  9. Scarcity

  10. Question Which of these principles are you using/might you consider using in order to progress your project? 20 minutes

  11. 2. Involvement How to be a Social Entrepreneur - Ashton

  12. Questions Who are (could be) the Researchers, Explorers, Identifiers, and Influencers in your project? How are you going to make best use of these VIPs? What support and/or development do you feel each group will need? 15 minutes

  13. The Power of Unreasonable People – Elkington and Hartigan

  14. Questions If faced with the challenge of justifying your project’s ‘legitimacy’, how would/do you respond? What internal ‘political’, ‘business’, and ‘media’ networks are available to you? How are you making best use of these in your project? What ‘capital’/resources are available to you to ensure this project succeeds? 10 minutes

  15. 3. Engagement Drive: The Surprising Truth About What Motivates Us – Pink

  16. Question How might you incorporate elements of autonomy, mastery, and purpose into your project? 15 minutes

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