Behavior vs. Cognitive

1. Behavior vs. Cognitive By Georgina Villarreal

2. Behaviorist Ivan Petrovich Pavlov

3. Facts on Pavlov • Born September 14, 1849 in Ryazan, Russia • Studied natural sciences at University of St. Petersberg in 1870 • Assissted in finding the Department of Physiology at the Institute of Experimental Medicine • Appointed to the Russian Academy of Sciences 1901 • Received Nobel Prize for Physiology 1904 • Died February 27,1936 at 87 years old.

4. Classical Conditioning • A learning process that occurs through associations between an environmental stimulus and a natural occurring stimulus • Happens when a neutral signal is placed before a naturally occurring reflex • In Pavlov’s experiment, the neutral signal was the bell and the natural reflex was the dogs salivating

5. Processes of Classical Conditioning • Unconditioned stimulus triggers an automatic response, naturaly and unconditioned. • Ex: Bad smell is unconditioned stimulus • Unconditioned response is the unlearned response that occurs naturally responding to unconditioned stimulus. • Ex: Scrunching your nose after smelling bad smell is unconditioned response.

6. Processes of Classical Conditioning con’t • Conditioned stimulus is neutral stimulus that is triggered after being associated with unconditioned stimulus. • Ex: Bad smell happens when bell rings • Conditioned response is the response learned to previously neutral stimulus. • Ex: When bell rings, nose will scrunch up

7. Classical Conditioning con’t

8. Classical Conditioning in Real World • Positive environment in class will associate pleasure with certain classes. • Using praise and positive feedback invites positive feelings in a stressful situation such as taking a test. • Using positive advertisements to sell brings in more consumers • Using some ideas coming from employees gives them the confidence to come up with more ideas.

9. Cognitivist Jean Piaget

10. Facts on Piaget • Born August 9, 1896 in Neuchatel, Switzerland • Attended Neuchatel Latin Highschool at age 11 • In his teens, had papers on mollusks published • Studied zoology at University of Neuchatel receiving Ph.D in natural sciences 1918 • Studied abnormal psychology at Sorbonne in Paris • Receiver of Erasmus Prize in 1972 • Receiver of Balzan Prize in 1978 • Died on September 16,1980 at age of 84

11. Cognitive Theory • According to Piaget, children reason and think differently. • Intellectual development controls other aspects such as moral, social and emotional development. • Thoughts of understanding are manipulated through environmental aspects such as reading, listening, experiencing and exploring.

12. Four Stages of Cognitive Development • Sensorimotor - (birth to two years) focuses on mastering concrete objects. • Preoperational – (two to seven years) all symbols are mastered. • Concrete – (seven to eleven years) learn how to reason and master classes of numbers and relations. • Formal Operation – (eleven and older) thought mastery

13. Four Stages con’t

14. Cognitive Development and Technology • Using hands-on activities in class. • Using story problems in math • Presenting scenarios to employees during training presentations. • Using graphs and outlines to classify and group content • Using visual aides and props

15. Works Cited • Lepton, K. (2013). Jean piaget. Retrieved from http://www.famous-scientists.net/jean-piaget.htm • Zimmer, G. (1999). Ivan petrovich pavlov behavioral psychologist. Retrieved from http://www.sntp.net/behaviorism/pavlov.htm • Cherry, K. (2013). Ivan pavlov biography. Retrieved from http://psychology.about.com/od/profilesofmajorthinkers/p/pavlov.htm