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Adwords : The Content Network

Adwords : The Content Network. By: James Bird. WTF is Adwords and the Content Network. Adwords.google.com Search Network – is when I got to google.com and type “household repair” and ads show above and to the right of results

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Adwords : The Content Network

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  1. Adwords: The Content Network By: James Bird

  2. WTF is Adwords and the Content Network • Adwords.google.com • Search Network – is when I got to google.com and type “household repair” and ads show above and to the right of results • Content Network – ads on other non-search sites. IE your blog about “cats in people clothes.”

  3. WTF is the Content Network

  4. How it Works • You can pick keywords and have your ads show up on sites/pages of sites related to those keywords. • You can pick sites/pages and have your ads just show on those sites/pages. • You can do a combo of both and have your ads on show up on a site and then on pages only related to a keyword. IE – About.com pages related to keyword “Weight Loss”

  5. What You Need • A site to send traffic to • An Adwords Account • Excel & Adwords Editor • Prosper202 – affiliate tracking • Image Editor – Photoshop; Fireworks; GIMP • Adwords Digger, or Site Sniper Pro • Image Ad Builder • When You Forget – Adwords Help

  6. Research • You need to learn about related keywords, competitor ads, and related sites • Keywords: Adwords Keyword Tool (demo) • Comp Ads: Google Ad Preview, SpuFu, • Related Sites: Adwords Digger, or Site Sniper Pro

  7. Setting Up A Campaign • Use All The Tools and Demo

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