Video Marketing London

1. Changing the Video Marketing Game The marketing world as we know it is currently changing at a high speed. In the blink of an eye, technologies of past generations become obsolete and the conventional methods useless. Big companies, with huge budgets, are thriving while the small ones are having a hard time reaching their market. Today, mobiles have become the new centre of this world and brands are fighting hard against each other in order to conquer it. As Daniel Newman from Forbes magazine said, “The evolution of mobile devices is one of the prime factors influencing the marketing world”. So brands have to evolve and start creating content that we can see in a fast but simple way. All this has made us need what we call today as Video Marketing. It is known by everyone that video content is on the rise and it should be a used tactic by everyone. YouTube right now is the second largest search engine. With all this said, we can ask ourselves some big questions, What does this mean for companies that do not possess the money to be present on social media? What will happen to the start- ups? How would it be for people who wants to show something but does not possess the money to do it? While we are questioning ourselves and reading not very encouraging expert opinions about the future of small businesses, a new start-up from London, Fit Londoners, has emerged with an answer that might change the game. Fit Londoners caters video marketing for sport events but, they do it in quite a different way than most marketing companies, they do not charge the event anything. Yes, it might sound like a fairy tale, but it is possible. The company plans to create win-win situations with the event organizers and different brands, helping them converge to achieve their goals in a simple way. Brands will cover the video production costs and they will have the privilege of being the face of the event in all social media, this means all the event attendees + all the fans unable to attend will know them. We all have been on the situation where we are unable to participate on our favourite sport´s event and have to settle with watching it on TV or online, so we can imagine that this is a very common situation. Think about the millions of possible customers you can reach now with the help of technology. Millions of people who are not being taken in consideration. Resuming, what Fit Londoners is trying to do, is a triple partnership, using the brand´s monetary help to produce quality video material, which the event and the brand will use to reach their target market in multiple ways. The creation of pre-event promotional material, to reach the regular fans and all the potential attendees. Event live coverage, for all the enthusiasts that could not make it to the event this time and all of those who just want to revive the experience. In addition, post event evergreen content for all the future attendees and fans to enjoy all year long. With this new way of “playing the game” Fit Londoners might be able to help small companies and event planners get the highly desired but expensive video marketing they want and need. So, if you are interested in high quality video marketing for your sports event or brand but you think is out of budget, I recommend you to give Fit Londoners a call, it might be easier than you

2. think. Moreover, they have a team of young and international talents that will assure you a high quality and fun product with the best treatment you can have.