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Fixit.com. An Engr-145 OEP Project by: Michele Dragoescu , Scott Galey, Jesús Salas, Ben Schley and Travis Urban. Concept. Friend from High School. Family. Nearby Hardware Store. Local Carpenter. Fixit.com. Friends. Day Laborers in Town. Company Z w/ Nice Ad. Yellowpages. Company X.
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Fixit.com An Engr-145 OEP Project by: Michele Dragoescu, Scott Galey, Jesús Salas, Ben Schley and Travis Urban
Concept Friend from High School Family Nearby Hardware Store Local Carpenter Fixit.com Friends Day Laborers in Town Company Z w/ Nice Ad Yellowpages Company X Google Business 2 Towns Away Business #s & Directories Main Competitors Thumbtack.com Redbeacon.com
Thumbtack.com’s Model $200 Hardware store OK, Friday at 2 $ 175 on Friday? $175 The Johnsons Carpenter I can do it for $120! Small business Service Request (Monday) Business Notification (Monday) First Quotes (Wednesday) Business Contact (Thursday) Booking (Thursday or Friday) Possible better prices? (After)
Fixit.com’s Model Lets do it! $120 on Tuesday AM? $120 Hardware store Fixit.com $175 The Johnsons Carpenter $200 During registration businesses submit estimates for the pre-categorized services they provide. Consumer select service from category, browses prices, chooses provider and submit availability (Monday) Provider notified immediately, confirms date, service is auto-booked (Monday or Tuesday) Small business
Sales & Marketing Target Markets: 1) SF 2) Austin 3) Dallas/Fort Worth Projections
PARTNERSHIPS + ALLIES Offsite Partnerships – Bring Traffic • Brick & Mortar • How: • Promotional flyers in store • National and specific target markets • Target Partners: • Hardware stores • Unions • Trade Conventions • Construction partnerships • Online • How: • Revenue share • Create partnership network • Target Partners: • Major home service corps • (e.g. Home Depot) • 2. Anyone and everyone Onsite Partnerships – Bring Revenue Advertising on Fixit.com Target Partners: Google Ads Individual Partners
Finance Statements & Projections Cumulative Balance Sheet End of Year 3 Status